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Introduction | The changing World of work-related | barred | Women victory the VoteAdvertising in the "20s | The Crash
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Advertising together it is recognized today finds its roots in the industrial expansionof the 1880s. The massive production and the lowering of prices on consumer goodsmeant that an ext items were available to much more people than ever before. The constructionof the transcontinental railroads listed a national industry for a company"sgoods.
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Ford ad - 1924 Tudor Sedan $590, Sedan $685, Coupe $525
Advertising a product adjusted from simply announcing the existence ofa product in a dull, dried fashion to persuading the public they needed and also deservedto own the product. By arising repeat customers, advertising likewise helped buildbrand commitment for the company. Brand loyalty helps sell other existing and also newproducts to these exact same customers. Front to civilization War One, muckraking journals favor McClure"s completed widespreadcirculation by exposing corruption and also greed in business and also politics. Changesin print modern technology in the 1890s and also a hefty dependence top top advertisers allowedpublishers to drop your prices from thirty-five cents to a nickel. Readershipfor financially rewarding magazines soared from 10,000 readers before 1890 come a circulationof about a half-million. However by 1914, readers prospered weary and bored v themagazines" campaigns for reform. More importantly, advertisers objected stronglyto the investigative articles, i m sorry reflected badly on their very own kind. After the war, general circulation magazines to reduce the layout of reform and also picked up on the society of consumerism. Ladies" home Journal and also The Saturday evening Post, featuring Norman Rockwell"s paintings on its cover, became fixtures in middle-class homes around the country. Hoping to lure serious newsreaders, Henry Luce started publishing Time in 1923. New tabloid newspapers released after the war, favor the brand-new York daily News,
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Colgate Toothpaste ad - 1924 $.25 for the huge tube
achieved huge circulation by spanning crime, sports and scandals. Advertisers,now reaching millions of consumers top top a day-to-day or weekly basis, hired movie starsand sports figures to persuade Americans to buy all varieties of products, from coffeeto tobacco products. Service had end up being America"s secular religion, thanks toadvertising. Bruce Barton"s 1925 publication comparing religion and business, The guy Nobody Knows, claimed Jesus Christ"s parables as "the most powerful advertisements of all time.... He would certainly be a national advertiser today." Coca-Cola serves as a an excellent example of exactly how product advertising readjusted over this forty-year period. When first introduced in the 1880s, the product to be marketed as a medicine, with cases that that cured headaches, and also that the "revived and also sustained" a person. Seeking to build repeat business and also brand loyalty, by the 1920s the agency emphasized it together a refreshment and also a "fun food". Consumers demanding the cola in ~ soda fountains can pressure storeowners to stock it, or risk losing their business. This particular day Coca-Cola is one of the largest and most visible suppliers in the human being thanks come its successful advertisement campaigns.References:Pope, Daniel A, The making of modern-day Advertising (1983); Tedlow, Richard, brand-new and Improves: The Story of massive Marketing in America (1990).How To cite This Article:"Advertising in the 1920s," EyeWitness to History, www.inter-base.net (2000).
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