Which that the following describes a word, letter, or team of indigenous or letters that distinguish the goods and services of a seller from those that competitors?

Brand name

Which that the adhering to statements around marketing is the many accurate?

Marketers recognize the require to discover as much as possible about customers and do everything feasible to fulfill them.

You are watching: ___________ is a process used to test consumer reactions about a product among potential users.

A firm that supplies __________ segmentation divides a industry into groups based on values, attitudes, or interests.

Psycographic

A firm that uses ___________ segment divides a market into groups based upon life stage, race, or profession.

Demographic

The most important technological change most likely to affect the marketing success of many firms is the:

growth of consumer databases, blogs, and social networking.

Firms that embrace a partnership marketing strategy effort to:

develop products that satisfy the details requirements of individual customers.

The company philosophy that "produce as much as girlfriend can because there is a limitless market" is continual with i beg your pardon of the adhering to marketing eras?

Production Era

__________ consists of info that has currently been researched through others and also is published in journals or books, or has been made obtainable online.

Secondary Data

___________ is a process used come test customer reactions around a product amongst potential users.

Test Marketing

__________ marketing is the marketing of assets to groups of client a certain decides it deserve to serve profitably.

Target

Which of the following represents an instance of demographic segmentation?

An automobile manufacturer uses different species of car designed to appeal to different age groups and income levels.

The goal of __________ is to save individual customers with time by supplying them brand-new products that precisely meet your requirements.

Relationship marketing

The __________ is based on three elements: (1) a customer orientation, (2) a organization orientation, and also (3) a profit orientation.

Marketing Concept

A consumer’s decision-making procedure is affected by his/her _________, consist of of those people who help shape the consumer’s beliefs, attitudes, values or behavior.

reference group

The very first step in the marketing research procedure is to:

define the problem and also determine the current situation

A key element of customer relationship monitoring is to:

learn as much as possible about customers

__________ is composed of every the methods sellers usage to guide consumers to buy their goods and services.

Promotion

A ________ marketing strategy develops products and also promotions designed to please huge groups that people.

mass

A for sure that provides ___________ segmentation divides a sector into groups based on age, income, or level of education.

demographic

A firm’s marketing mix refers to the combination of:

strategies concerning product, price, place, and promotion.

__________ marketers include manufacturers, intermediaries, institutions, and the government.

B2B

Which the the following would best advantage the advance of niche marketing?

a manufacturing innovation enabling that company to more efficiently design and also produce committed products for small groups that consumers

After years of making use of a massive marketing strategy, Digital print Shops has actually responded to new competition from national chain shop by concentrating on small market segment that have been ignored by their bigger competitors. Digital believes that by offering these market segments personalized customer solutions it can tempt a loyal team of customers willing to salary premium prices. Digital’s strategy to boost profits is recognized as:

niche marketing.

A certain gathers ___________ data by conducting surveys, interviewing customers, or mailing out questionnaires.

primary

A ________ group consists of a tiny group of civilization who fulfill under the direction the a conversation leader to discuss opinions around an organization, its products, or various other issues.

focus

Compared to consumer markets, B2B markets:

rely less on marketing intermediaries.

Business-to-business markets tend to be:

geographically concentrated.

____________ is the procedure of identifying components that can impact marketing success.

Environmental scanning

Andre is a actual estate certified dealer who has an idea because that a software routine that will help perform genuine estate appraisals much more quickly and much more accurately. That has worked with a buddy who is an excellent at programming to build a detailed summary of what the software program will do and how it different from existing applications. Currently Andre has taken this description and also shown it come a variety of fellow real estate agents to watch if his idea appeals come them. Andre is engaging in:

concept testing.

People v unsatisfied wants and needs who have both the ability and the willingness to buy are:

a market.

The number of units of a product that must be offered for total revenue come equal total costs is called the:

break-even point

Which that the following assets would most likely be classified as a specialty great or service?

a limited-edition print signed through the artist

According to the product life bicycle model, sales are expected to optimal in the _________ stage.

maturity

Department stores regularly use _________ pricing in which castle have consistent prices which are fairly high, however offer special sales wherein prices are collection lower 보다 competitors.

high-low

A __________ is a name, symbol, or style (or mix of these) that identifies the products or solutions of one seller or group of sellers and also distinguishes them native those the competitors.

brand

__________ goods and also services represent those products that consumers are unaware that or haven’t believed of buying.

Unsought

Producers frequently use ________ as a primary basis for setting prices top top the goods and also services they sell the public.

costs

Brand __________ describes the loyalty, perceived quality, and emotions people associate through a given brand name.

equity

The combination of all the components that consumer evaluate when deciding whether or no to buy a great or organization is dubbed a:

total product offer.

Product screening is design to:

reduce the variety of new-product concepts being functioned on at any one time.

The strategy of charging prices based upon consumer demand rather than cost or a predetermined profit margin represents:

demand-oriented pricing

Brand __________ refers to the linking the a brand to various other favorable images, such together a celebrity.

association

A competition-based pricing strategy called __________ entails one or an ext dominant firms establishing the pricing techniques that all rivals in an industry follow.

price leadership

_______ expenses are those expenses that rise as the level of production increases.

Variable

The best product development strategy for many firms is to:

constantly monitor consumer wants and needs and be ready to develop brand-new products and adapt policies and services together those consumer needs start to change.

Products that lug the name of a distributor or a retailer instead of the manufacturer’s name are called:

dealer (private) brands

The _________ pricing strategy maintains short prices and avoids the usage of one-of-a-kind sales.

everyday short pricing (EDLP)

A brand that has actually been offered exclusive legit protection, such together the McDonald’s golden arches is a:

trademark.

Which the the adhering to refers come how conveniently or conveniently a given brand name pertains to mind once a product group is mentioned?

brand awareness

In marketing today, packaging tote the included responsibility of:

promotion and sales

___________ is the phase of brand-new product breakthrough that involves promoting a product come distributors, and developing advertising and sales projects in order to generate and maintain consumer interest.

Commercialization

The product life cycle model helps marketers establish that:

different stages in the life cycle speak to for various marketing strategies.

Knockoff brands are ________ copies of national brand-name goods.

illegal

The objective of __________ is to produce real or perceived product differences.

product differentiation

A leading cause of new-product failure is:

product guarantees that room not delivered.

Which of the adhering to refers come a team of products available by a for sure that space physically comparable or space intended because that a similar market?

product line

A skimming pricing strategy:

establishes a high price in stimulate to knife the highest possible profit while there is little competition.

Products that are used in the manufacturing of various other goods and services are called ________ goods.

industrial

The degree to i m sorry customers room satisfied and are committed to future purchase of a wanted brand is called:

brand loyalty

Sales of cabinet phones in the United says are tho increasing, but the price of development has slowed. Sales are expected to height somewhat quickly in the U.S. Based upon this information, moving phones room in what phase of the product life cycle in the U.S.?

maturity

Direct mail, telemarketing, and catalog sales room all typical examples of:

direct marketing.

___________ are merchant wholesalers that perform every one of the circulation functions.

Full-service wholesalers

When firms regulate the return of products from consumer either since they room defective or because that recycling purposes, they are connected in:

reverse logistics

__________ warehouses are supplied to gather and also redistribute products.

Distribution

_________ requires planning, implementing, and also controlling the physical circulation of materials, last goods, and also related info from point out of origin to point out of consumption to satisfy customer requirements at a profit.

Logistics

____________ placed many little shipments together to develop a single large shipment that can be transported much more cost-efficiently come the last destination.

Freight forwarders

___________ way selling goods and also services come ultimate consumer over the Internet.

Electronic retailing

Companies who send salespeople to customers’ residences or places of job-related are making usage of __________ selling.

direct

The types of utility commonly detailed by marketing intermediaries include:

time, place, possession, information, and also service.

A(n) ___________ distribution strategy distributes a product through only a preferred group of retailers in a offered area.

selective

Placing ads in newspapers and also having knowledgeable salespeople to answer customers’ questions are ways marketing intermediaries can provide:

information utility

In a(n) __________ distribution system the producer manages all of the marketing features at the sleeve level.

administered

__________ encounters moving finished products and also information to service buyers and also ultimate consumers.

Outbound logistics

__________ manages the movement of life materials, parts, work-related in progress, perfect goods and also related details throughout the supply chain, and also managing the return of items when necessary and also the recycling of items when appropriate.

Supply chain management

__________ warehouses are offered to hold commodities for a relatively long time.

Storage

_________ energy adds value to products by having them accessible where human being want them.

Place

A firm that desires to distribution its products as extensively in a industry as possible would usage a(n) ___________ distribution strategy.

intensive

In multilevel marketing, independent builders who offer a product deserve to increase their own incomes by recruiting _________ to also sell the product.

downliners

____________ wholesalers are individually owned and take location to the items they handle.

Merchant

Which that the following activities would a drop shipper be most most likely to perform?

Solicit orders native a retailer and also arrange because that the producer to make the deliveries

When marketing intermediaries carry out the steps vital to transport ownership indigenous one party to another, they are giving _________ utility.

possession

__________ brings raw materials, packaging, various other goods and also services, and also information from providers to producers.

Inbound logistics

__________ utility is usually listed by producers fairly than marketers.

Form

A _________ is a marketing intermediary the sells assets to various other organizations.

wholesaler

__________ is the term offered to explain the usage of external firms to assist move their items through the supply chain.

Third party logistics

In a(n) ____________ distribution system all of the institutions in the channel of circulation are own by one firm.

corporate

__________ is the value or want-satisfying capacity that is added to assets by organizations that make the product much more useful or available to consumers.

Utility

Pipelines are used generally to transport:

petroleum and also petroleum products

A(n) ______________ circulation strategy offers only one retail outlet in a given geographical area.

exclusive

A great public relations program recognizes that the:

firm must be willing to make changes in its policies and procedures.

Which of the following is compelled to develop meaningful relationships v customers?

Tracking client purchases

The use of promotional devices to guide wholesalers and retailers come stock and sell merchandise represents a:

push strategy.

In analyzing the best advertising medium to with a particular target industry the clear choice is:

direct mail.

_________ ad to any paid, non-personal communication through assorted media by organizations and also individuals who are in some way identified in the message.

Advertising

When marketing to consumers in the global population, it’s essential for companies to mental that cultivating products:

calls for fist to cultural differences and possible translation problems.

The mix of advertising, an individual selling, publicly relations, and also sales promotion tasks traditionally supplied by an organization represents its:

promotion mix.

Future promotional initiatives will likely be:

custom-designed come reach smaller audiences

The activity that evaluates public attitudes, changes policies and procedures in an answer to the public’s requests, and executes a regimen of activity and details to earn public understanding and also acceptance is called:

public relations.

________ refers to the face-to-face presentation and also promotion of goods and also services. This additionally includes in search of prospects and providing follow-up services.

Personal selling

Creating a optimistic brand photo by making use of all the promotional devices in a comprehensive, combined promotional strategy is called:

integrated marketing communication

In state of full dollars spent, the number one and also two proclaiming media are:

broadcast and also cable television in addition to direct mail

People with an unmet need, the authority to buy, and also the willingness to hear to a sales post represent a firm’s:

prospects.

Which of the complying with statements is many accurate?

Sales promotions are targeted both internally and externally.

The promotional tool that stimulates consumer purchasing and also dealer interest by way of temporary activities, such as profession shows, occasion sponsorships, and contests, is known as:

sales promotion.

The final step the the selling process involves:

follow up.

The distribution an approach for audio and video clip programs via the web that lets users i ordered it to a number of files or feeds is dubbed a:

podcast

Which the the complying with is a consumer sales promo activity?

Contests

__________ refers to such tactics as paying human being to say an excellent things around a product on the internet or setting up multilevel marketing schemes the reward civilization for directing your friends come a company’s website.

Viral marketing

The main purpose that a pull strategy is to:

stimulate consumer to ask because that a product, which then motivates retailers to share it.

Which the the adhering to is a significant strength of direct mail advertising?

Ability to accurately target specific markets

Interactive promotion:

attempts to develop a dialogue in between buyers and also sellers.

Companies deserve to implement worldwide marketing by emerging a product and promotional strategy that:

cam be applied worldwide.

One method to view that publicity is handled well through the media is to:

establish a friendly connection with media representatives.

Which the the following is a B2B sales promo activity?

Conventions

After prospects have actually been identified and qualified, the next step in the selling procedure is _________. This step needs the salesperson to discover as much as possible about the potential customers’ wants and needs.

the preapproach

The primary purpose the a press strategy is to:

push the product down the circulation channel to retail stores.

A _________ is an endorsement from a customer praising a firm’s product.

testimonial

TV programs specialized exclusively to fostering goods and also services are called:

infomercials

________ advertising supports a details view or position on one issue.

Advocacy

The area of audit that offers managers inside the company with information they must make decision is called:

Managerial accounting.

Rent, depreciation, and also salaries are examples of:

Operating expenses

The "bottom line" that an earnings statement reflects the firm’s:

Net revenue or net loss.

The jae won ratios the measure a firm’s capacity to salary its temporary debts are called:

liquidity ratios

Debts that are due in one year or much less are share on the Balance sheet as:

Current liabilities

Intangible assets

An accountant who works for a solitary business or government agency is referred to as a:

Private accountant

_________ describes how easily an asset have the right to be converted right into cash.

Liquidity

A(n) ___________ is an evaluation and also unbiased opinion of the accuracy of a firm’s gaue won statements.

independent audit

The three important financial statements ready by accountants are:

Balance sheet, earnings statement, and also statement of cash flows.

A _________ summarizes all the data native the account ledgers come verify that they are correct and also balanced.

trial balance

A firm’s ________ reports the profit or loss for the firm end a mentioned time period.

income statement

Leverage ratios indicate the degree to which ________ has been used to fund a business’s operations.

debt

The present ratio is a type of ________ ratio.

liquidity

Financial ratios the reflect the degree to i m sorry a firm counts on obtained funds are referred to as ________ ratios.

leverage

The _____ mirrors the assets, liabilities, and owners’ same of a firm, in ~ a certain point in time.

balance sheet

Net benefit refers to:

The net income after the extinguish of all expenses, including tax expense.

The __________ is an audit statement that reports the financial condition of a firm at a details point in time.

balance sheet

The __________ is a six-step procedure that outcomes in the preparation and evaluation of the significant financial statements.

accounting cycle

When carriers owe money come creditors, suppliers, and others, this outstanding quantities are taped on the balance sheet together _________.

Liabilities

A(n) _________ is a yearly released statement that the jae won condition, progress and also expectations of an organization.

annual report

Depreciation is a organized write-off of the price of a tangible asset that is listed on __________.

The earnings Statement

The fundamental accounting equation states: heritage = _________.

liabilities to add owners’ equity

_______ refers to the value that shareholder or owners have actually in a company.

Owners’ equity

The usage of computerized bookkeeping systems _____________.

allows firms to generate financial information nearly instantly and also whenever the organization demands it.

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__________ requires the review and evaluation of the records that are used to prepare the organization’s gaue won statements.

Auditing

The preparation of gaue won statements for human being outside the for sure (creditors, unions, suppliers, and also others) is the score of:

Financial accounting

Earnings every share, return top top sales, and return on equity are examples of:

profitability ratios

The bookkeeping profession is divided into 5 key working areas, 2 of i beg your pardon are: