A shot of a man wearing one “Ohio against the World” shirt during the 2015 sugar Bowl brought about a major boost in the company’s sales.Credit: Screenshot native ESPN

It all started with a hoodie.

You are watching: Ohio against the world

Clothing firm Ohio against the civilization got that is start when owner Floyd Johnson — aka Floyd from Ohio — wore a hoodie that made himself in downtown Cincinnati one Friday night about five years ago.

It caught people’s attention, therefore Floyd stated he began producing more and more.

Floyd explained the slogan together “a battle cry for the underdog.”

When the Buckeyes were underdogs in the sugar Bowl against Alabama on Jan. 1, a fan in the stands was displayed on the screen wearing one of OATW’s hoodies after ~ a bag by Ohio State senior defensive lineman Michael Bennett.

“The message conveniently spread and the agency continued come grow. That’s what lugged us below to this day with the momentum of the OSU game,” Floyd said.

Floyd is a Cincinnati native who want to relocate to brand-new York, however he can not afford school and also didn’t have enough experience because that the tasks he wanted, he said.

“I continued to be in Cincinnati and also continued to build a brand,” Floyd said. “This was a method for me to show my capability in marketing and also design, but additionally to inspire various other people.”

Brand manager James Sutton III said OATW “is about following your desires without having actually to go external your home. It’s around creating opportunity.”

Opportunity didn’t knock on new Year’s Day, though. That pounded.

“We were surprised,” Sutton said.

“We had actually to be resourceful due to the fact that it happened on Jan. 1, i m sorry is still the holiday, so we couldn’t get back up to full operating capacity till Monday (Jan. 5). It influenced our turnaround time, however we buckled down and got through it.”

Floyd stated the brand’s website has actually seen a “dramatic” rise in visitors due to the fact that the game.

The company sells T-shirts, hoodies and hats v the “Ohio against the World” slogan capitalized and in bold. Shirt are about $30, hoodies are around $50 and hats space $40, ~ above average.

The agency also rolled the end a new limited edition gray and black hoodie and a scarlet and also gray raglan shirts on Monday to commemorate the nationwide Championship game.

Their website background is what Floyd described as “a curation the artists, musicians, students, adults that we thought were good representations of our brand ­— civilization that weren’t fear to live the end loud.”

One the the musicians pictured is Cincinnati-based rapper Austin Puckett.

“It’s not simply a garments brand, that a way of life brand,” Puckett said. “I think that will definitely become an ext than just T-shirts in ~ the minute … the world who make it are method more than just T-shirt makers.”

Meanwhile, the been customer interest that’s taken the brand to brand-new heights.

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“The support has grown phenomenally,” Floyd said. “But I’m constantly aware of those that participated and encouraged me in my journey.

“Without everyone participating and also purchasing a shirt, i wouldn’t be wherein I am at today.”