For one advertiser, the target audience have the right to be construed as A. Consumer who currently use or choose the product.
B. Consumer who perform not usage the product.
C. Consumers whom its research designates as its target market.
D. Consumers who choose the competitor’s product.
E. Consumers who are unaware of the product.
C. Firms should keep in mind that their target audience might or might not be the exact same as current users that the product. They need to conduct research to recognize their target audience.
Advertising slogans such as "Don’t text and also drive" and "Buy overwhelming insurance prior to it is too late" are instances of ads designed to A. Carry out information.
B. Repeat consumers.
C. Recruit employees.
D. Persuade consumers to take it action.
E. Create goodwill.
D. These room persuasive messages due to the fact that they seek to sway the receiver to take part action.
In very straightforward words, heralding is really around A. Enhancing brand image.
B. Personal selling.
C. Linking emotions with products.
D. Obtaining consumers’ attention.
E. Gift creative.
D. To acquire you to remember their ad and the brand, advertisers must an initial get your attention.
To obtain us to remember their advertisement and the product or brand in the ad, advertisers must first A. Use persuasion.
B. Sell incentives.
C. Create effective PSAs.
D. Get our attention.
E. Vary in between flighting and pulsing scheduling.
D. Uneven an advertiser gets the consumer’s attention, the ad has no impact.
Brent is functioning on one advertising project to encourage downtown businesses. He knows the increasing variety of advertising interaction channels obtainable and changes in consumers’ media usage A. Will pressure him to usage PSAs.
B. Boosts consumers’ preference for high-pressure persuasive advertising.
C. Renders his job an ext difficult.
D. Provides it simpler to choose media.
E. Provides budget an ext important, and also creativity much less important.
C. The increasing number of communications media has actually made that more facility to choose appropriate media for a campaign.
Generally speaking, all declaring messages room designed come A. Satisfy the demands of society.
B. Inform, persuade, or remind customers.
C. Comply through FCC rules combined with FTC antitrust regulations.
D. Entertain or apprise.
E. Complement production scheduling with customer demand.
B. Informing, persuading, and reminding are the three general objectives that advertising.
An advertising plan is vital to an ad campaign due to the fact that it A. Is the basis for sales commissions.
B. Is compelled by the audit department.
C. Offers insights right into the an innovative leadership of massive media buyers.
D. Will later be offered to measure the success or failure of the campaign.
E. Stimulates need for a product category.
D. The plan, in enhancement to directing development of the campaign, will certainly permit the certain to later on evaluate the campaign’s success, permitting the firm come make essential adjustments.
Whenever the major beverage companies develop a new product, they advertise it heavily using television and print media. These initiatives are designed come A. Generate goodwill because that the company.
B. Pull the product right into retail shop through customer demand.
C. Signal strategy transforms to sector competitors.
D. Do it less complicated to carry out posttesting.
E. Use a press strategy.
B. Customer advertising is usually part of a traction strategy, in which the goal is to have consumers demand the product the retailers. In contrast, a press strategy disclosure a product come members that the supply chain.
Florida warm Pump Manufacturing company is offering a free, all-expenses-paid pilgrimage to las Vegas for HVAC certified dealer that offer at least twenty devices this year. Florida warm Pump is making use of a __________ advancement strategy. A. Pull
D. A press strategy promotes a product to members that the it is provided chain. Customer advertising, in contrast, is usually component of a traction strategy, in which the score is to have actually consumers demand the product that retailers.
Anne’s Pita Bread Chips offers complimentary POP (point-of-purchase) screens to retailers ordering their product. Anne’s is using a __________ strategy. A. Pull
D. A press strategy promotes a product to members the the it is provided chain. Consumer advertising, in contrast, is usually part of a traction strategy, in i beg your pardon the score is to have actually consumers need the product that retailers.
After identifying the target audience because that the university’s brand-new advertising campaign, the heralding team needs to decision whether the declaring objective is to __________, __________, or __________ potential and/or currently students. A. Create, stimulate, ignore
B. Beg, borrow, steal
C. Pay, buy, entertain
D. Inform, persuade, remind
E. Push, pull, sell
D. Informing, persuading, and reminding room the three general objectives that advertising.
When a product has got a certain level that brand awareness, firms usage __________ declaring to motivate consumer to take it action. A. Informative
B. Persuasive advertising seeks to motivate the consumer to take it action.
Which that the adhering to is the ideal example that a persuasive advertising message? A. "Buy now, salary later."
B. "Doing business in Peoria because 1848."
C. "Better 보다 average."
D. "Now available. The latest loss fashions."
E. "Serving the public due to the fact that last Tuesday."
A. Persuasive declaring seeks come motivate the customer to take it action. "Buy now, pay later" is questioning the consumer to take it action—to buy now.
P&G’s birds laundry detergent has been approximately since 1948 and also is still a sector leader. P&G has actually used __________ advertising to reposition Tide number of times over the product’s life, trying come motivate new consumer segments to usage the product. A. Informative
B. In the later on stages that the product life cycle, firms may use persuasive declaring to promote commodities to new segments or for new uses.
The California Raisin Advisory Board used to run ads special "The California Raisins," a fictitious R&B musical team composed of to dance raisins the boogied to the song, "I Heard It with the Grapevine." The ads, which to be hugely popular and also which offered rise to a heat of raisin-themed merchandise, to be designed to encourage raisin consumption. This project was an instance of A. Product-focused advertising.
B. Customer generated advertising.
C. Public organization announcements.
D. Institutional advertising.
E. Press strategies.
D. This is an instance of institutional advertising, i m sorry promotes an entire industry (raisin manufacturing in California) quite than any specific brand.
Because PSAs space a special class of advertising, FCC rules require A. Consumers to listen to them.
B. Court approval prior to they are aired.
C. All advertisers to contribute to them.
D. Broadcasters to dedicate a particular amount of free time come them.
E. Lock use just the much information or reminder advertising appeals.
D. Public company announcements are messages focused on public welfare. Every broadcasters, in return for access to the broadcast spectrum, are forced by the FCC to devote some cost-free airtime to PSAs.
An advertising featuring a cartoon Smokey the Bear saying "only you have the right to prevent wildfires" is an instance of a successful A. Push-and-pull advertisement.
B. Puffery campaign.
C. Sales promotion.
D. Product-focused advertisement.
E. Public company announcement.
E. Public organization announcement This is an example of a public organization announcement, i m sorry is a message concentrated on windy welfare.
Regardless of the objective of an declaring campaign, each campaign’s goals must be A. Sincere and emotional.
B. Constant with those of the obtainable media.
C. One of two people informative or persuasive yet not both.
D. Specific and measurable.
E. Design for usage in both a pull and also a push strategy.
D. Goals must be specific and measurable, both to overview campaign development and to facilitate evaluation.
Generally, less money is invested on declaring in B2B markets because A. B2B marketing usually involves more personal selling.
B. B2B marketing is also expensive to usage advertising.
C. Service customers favor coupons.
D. B2B markets are too homogeneous to usage advertising.
E. Publicity is the most effective advertising in B2B markets.
B2B marketing makes hefty use of an individual selling and less use of advertising compared to B2C marketing.
Which that the complying with is not a major consideration in determining an proclaiming budget? A. Function of proclaiming in as whole promotional objectives
B. The product life cycle
C. The nature of the market
D. The budgeting method used
E. The nature that the product
D. In identify an heralding budget, that company must consider the duty that proclaiming plays in your attempt to meet all at once promotional objectives, expenditures end the course of the product life cycle, the nature the the market, and the nature that the product.
The contents of an advertising message is closely tied come A. Recent institutional advertising.
B. The qualities of the media selected to lug the message.
C. The chance for posttesting.
D. The sales promotion opportunities.
E. The coupon redemption rate.
B. Various media have characteristics that make them well suited (or poorly suited) to supply different types of messages.
The __________ is the combination of media used and the frequency of declaring in every medium. A. Media plan
B. Media buy
C. Media mix
D. Interactions tactical plan
E. Interactions operational plan
C. This is the an interpretation of the media mix.
Ashley was nervous about making the ___________. She knew that was likely to it is in the largest expense in the declaring budget. A. Publicity plan
B. Media flight setup decision
C. Media mix choice
D. Media buy
E. Monitoring and also evaluation plan decision
D. Ashley was around to make the media buy, the actual acquisition of airtime or print pages.
__________ is a particularly an excellent advertising tool for groceries and fast food. A. Television
C. Direct mail
D. Since many civilization listen come the radio in their cars, it i do not care a highly effective means to reach consumer at a critical point in your decision process.
Advertisers can determine how effective their media mix has been in reaching your target audience by calculating __________ the the heralding schedule. A. The click rate
B. The full GRP
C. The conversion rate
D. The media mix
E. The USP
Advertisers can determine how reliable their media mix has been in reaching your target audience through calculating the total GRP (reach times frequency) of the advertising schedule.
How does an advertiser calculate the GRP? A. Existing sales plus new sales
B. With minus frequency
C. Sales minus declaring costs
D. Reach time frequency
E. Reach time range
D. Advertisers have the right to determine how effective their media mix has remained in reaching your target audience by calculating the complete GRP (reach times frequency) that the declaring schedule.
After the advertiser has decided on the message, form of ad, and also appeal, that attention currently shifts to A. Logistical support.
B. New product development.
C. Proclaiming assessment.
D. Identify why they must advertise.
E. Development of the advertisement.
E. As soon as these decisions space made, the is time to create the advertisements.
In the develop advertisements step when planning and executing an ad campaign, frequently the execution style for the ad will A. Identify the pretesting pulse the the ad.
B. Dictate the kind of medium used to deliver the message.
C. Identify which push/pull strategy will accompany the ad.
D. Dictate how proclaiming will it is in flighted.
E. Deliver incorporated marketing.
B. The execution style and also the type of tool will it is in connected; the execution style often dictates the type of media that can be used.
Often, advertisers will certainly employ a selection of media to provide their message. When using different media, advertisers need to provide A. Value-based posttesting.
B. Niche media emotional appeals to the fixed market.
C. A consistent and compelling message.
D. Selective, continuous pulsing.
E. Gentle puffery.
C. Advertisers must strive because that a consistent, compelling message across all media to protect against confusing consumer or presenting a muddled brand image.
The execution format of an advertising message should A. Match the medium and also the objectives.
B. Correspond through globally accepted norms.
C. Encompass a minimum that puffery and also maximum media buy.
D. Selectively pull retailers right into the marketing channel.
E. Covering new creative ground to be effective.
A. The execution style and also the type of medium will affect each other; in addition, the execution layout should be ideal for the project objectives.
Marketers __________ one advertising project to ensure the various facets of the campaign will occupational in an combined fashion and do what they room intended to do. A. Pretest
A. Pretesting of campaigns is conducted to ensure that the advertising does what that is an alleged to execute before far-reaching money is invested executing the campaign.
The added sales that can be attributed come an advertising project are known as A. Payload.
D. The campaign increment.
E. ROI. This is the definition of lift.
Which of the complying with is NOT one of the federal agencies the regulate proclaiming activities? A. FDA
E. USPS The FDA, FCC, and FTC are the three significant agencies regulating advertising; however, various other agencies (including the U.S. Postal Service) have some regulatory responsibility as well.
The __________ is the major enforcement agency for mass media advertising. A. FDA
C.The Federal profession Commission (FTC) is the main enforcement firm for most mass media advertising.
U.S.-based an international marketers have actually often discovered that A. Something goes when advertising exterior the joined States.
B. EU proclaiming laws are much more restrictive than those in the unified States.
C. Youngsters in other countries are less influenced by advertising.
D. Self-regulatory groups are especially demanding that U.S. Advertisers.
E. Exterior the U.S., standards space subject to U.N. Approval.
B. Advertising laws in the europe Union are an ext restrictive than those in the U.S.
Which that the complying with is the best example that puffery? A. "Take two and call us in the morning."
B. "Happy hour every Friday."
C. "You have tried the rest, now shot the best."
D. "All herbal ingredients."
E. "Northwestern, the quiet company."
C. Puffery describes the legit exaggeration the praise, avoiding just short of deception, lavished on a product. "Now shot the best" sounds favor an exaggeration.
Unlike advertising, public relationships A. Support promotional initiatives by generating complimentary media attention.
B. Accounts for a better increase in marketing spending.
C. Converts mass media advertising into direct marketing.
D. Is taken into consideration a human resources function.
E. Must not be thought about as component of the marketing area.
A. Publicly relations is composed of totally free media attention, frequently obtained because of corporate tasks to encourage the attention.
Gretchen has actually just began as a fashion marketing intern because that an up-and-coming style firm. She expected to start right away implementing the 4 Ps she had actually learned about in class. Instead, she was asked to work on a project identifying essential events whereby celebrities could wear the fashions. Gretchen shortly realized the this task was part of __________, straight related to marketing. A. Sales promotions
B. Cause-related marketing
C. Public relations
D. Push release development
E. A push-pull strategy .
C> windy relations is composed of totally free media attention, regularly obtained due to the fact that of corporate activities to encourage the attention. By acquiring celebrities to wear the fashions, Gretchen to be helping to acquire publicity because that the style firm’s clothing
Which of the following is not true about public relations? A. PR has end up being increasingly necessary as prices of other creates of marketing interactions continue come increase.
B. Consumers have come to be increasingly hesitant of marketing claims made in standard media.
C. Media coverage generated by PR is seen as more credible 보다 paid advertising.
D. With the development of the Internet, PR is conveniently losing that is impact.
E. Windy relations tasks often support various other promotional efforts.
D. The Internet has actually not caused PR to shed its impact—if anything, the affect may have actually grown due to the fact that of all the additional media outlets and exposure.
Kevin is recognized by his friends as an activist on plenty of fronts. He prefers come buy assets from firms that will donate component of the complete purchase price to institutions he supports. Marketers acknowledge that this approach can be crucial competitive tool; it is dubbed A. Social activist marketing.
B. Voluntarily premium pricing.
C. Cause-related marketing.
D. Business/social responsibility.
E. The do-gooder syndrome.
C. Cause-related marketing is a commercial activity in which businesses and charities form partnerships to sector an image, product, or company for their shared benefit.
Sarah goes v the newspaper trying to find coupons to aid reduce her living expenses. Her roommate Paige doesn’t review newspapers, allow alone look v them because that coupons. But Paige filled out a form from within a grain box entering she in a drawing for totally free exercise equipment. What type of sales promo reached Paige? A. Commitment program
E. Every one of these are alternate ways of reaching consumers who execute not find for coupons—but a sweepstakes does not call for the entrant to complete a task various other than to buy a ticket or filling out a form.
Firms room willing to sell generous rebates because A. The retailer and manufacturer constantly split the cost.
B. Rebates rise sales, but couple of customers actually apply for the rebate.
C. Lock are much easier for the customer to use than space coupons.
D. Rebates space the only type of sales promotion proven to impact sales.
E. They often tend to generate repeat customers.
B. Rebates wake up sales due to the fact that the generally sizable rebate amount lowers the effective price in the consumer’s mind; however, relatively few customer follow with on applying for the rebate.
Cross-promotion is most successful as soon as A. One product is well-known and also one product is much less known.
B. The firms have a front marketing relationship.
C. The two products are similar in price.
D. The promotion takes ar over a very short time period.
E. The two products appeal to the same target market. =
E. To attain a effective cross promotion, the two commodities must appeal come the same target market and together create value because that consumers.