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You hear it across the country, in mountain Fransisco, Austin, and new York. There’s a organization that isn’t really a business. They work-related like they’re consisting of for lost time. And they’re not simply profiting. No, they’re yes, really doing something, other authentic, something different.

You are watching: We have become vikings

Nowadays you hear the here, too. There’s a service that’s putting Cincinnati top top the line—the blue collar spirit, the storytelling impulse, the drive to restoration. They’ve obtained attitude. They’ve got hustle. And they’re not simply profiting. No, they’re stand up because that the city’s arts, for its communities, and also for that long-buried past.

DAAP grads Jason Snell and Brandon Hickle very own that really business in Over-the-Rhine. It’s referred to as We Have end up being Vikings and also it"s invigorating Cincinnati"s an imaginative scene in the best means possible.


The surname is a bit different, obviously. Snell choose it in 2008 when he discovered the term ‘branding’ originates from the Viking exercise of, well, branding family crests right into sword hilts and ship lumber. Thus the name—We Have come to be Vikings—which traces a succinct genealogy of the modern world.

Today, the course, everything roughly us is branded, from the pencil on your desk to the device you’re utilizing to review this. Branding isn’t just illustrations anymore, either. It’s every an approach of interaction and it’s growing much more important together it grows more ubiquitous.

That"s why Snell and also Hickle decided to job-related together. They linked companies in 2015, combine WHBV v Southpaw Prints. Now Snell’s style acumen and also Hickle’s printing prowess reside under the exact same roof, so they"re able to sell all-in-one branding solutions alongside tradition silkscreen printing on shirts, posters, bags, and also packaged goods.

They have actually a retail space, too. It’s favor a punk variation of Cincy Shirts, with Cincinnati-themed designs varying from the nostalgic come the macabre. Certainly worth visiting, and not just because you might happen top top live music courtesy that WHBV’s incipient music label.

Yes, you can add music farming to printing and branding in the sense of what WHBV’s does as soon as I to speak they’re really doing something.

You can include hometown cheerleader, too, as Cincinnati occupies a special ar in the hearts of these 2 creatives. And also they’re no shy around it. Remember the Charley Harper showcase at Lumenocity numerous years ago? the was WHBV. Snell painstakingly repurposed Harper’s initial works into whimsical animations. The an outcome was so perfectly executed, the will most likely be remembered together the initial works themselves.

Then there’s the Ezzard Charles and also Cincinnati solid Man murals Snell designed because that Artworks...

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...and the designs WHBV creates because that bands and concert venues to keep neighborhood acts going

...and the occupational WHBV is doing because that the Over-the-Rhine unavoidable District/Brewing heritage Tour

...and the work it did for the headquarters the The Brandery

...and, no to mention, the WHBV locale itself, a radiant homage to society in the city’s most culturally significant neighborhood.

But why? Why the devotion to Cincinnati? Why the hometown hustle? hear to Snell and also Hickle because that a moment and you’ll know. They"re encouraged Cincinnati has actually a story precious telling—a brand precious paying fist to—and WHBV is just how they"re gaining the word out.

They"re an ext than entrepreneurs ~ all. They"re vikings. And also Cincinnati is Valhalla.