In late 1920, the American labor movement was at a critical juncture. Having been valued as a partner in achieving victory in World War One, it was now vilified as anti-American, demanding, and guilty of putting its goals ahead of the general welfare. What had caused such a change? As workers found employers unwilling to negotiate for higher wages after the war as prices kept rising, strikes were called by the hundreds in 1919 and 1920. The general public condemned the strikes, resenting the cut-off of heating fuel and other necessities, and fearing that foreign-inspired Communists and anarchists were behind the upheavals. The American Federation of Labor, struggling to affirm a moderate stance in the trade union movement, moved to defend itself against mounting charges of disloyalty and radicalism.

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AFL silent film: Labor"s Reward, 1925

As part of its promotional campaign, the AFL produced the film Labor"s Reward in 1925, screening it at no charge across the country. Through a dramatic plot centering on a young woman sickened from overwork in a non-union bookbinding shop, and a young labor organizer who befriends her and helps her launch a shop union, Labor"s Reward delivered two messages: (1) labor unions provide a fair and reasonable process for balancing the worker-employer relationship; (2) buying only union-made goods promotes workers" power to negotiate with employers. Before watching the surviving reel (the third of five), listen to the commentary of Steve Ross, a labor historian at the University of Southern California, that accompanies the brief clip from the film.

See also in this collection: Labor Strike and Labor & Capital.


Discussion Questions

What were the major goals and tactics of the AFL promotional campaign?What anti-union positions did the campaign work to refute?What were the greatest obstacles, from the AFL perspective, of getting its message across to the American people?
What was the "challenge accepted" in the AFL declaration? How did the unions intend to meet the challenge?Why did they identify the union as an "American institution of freedom"?How did they argue that collective bargaining is an application of American justice and democracy?Why did they call on Americans to "rally with labor to the defense of our imperiled institutions"? What were these "imperiled institutions"?What foundational American document did they quote in the declaration"s conclusion? Why?For what five rights did they request "public support and recognition"?Conduct research on labor relations from 1917 to 1925 to explain the eleven goals for which the AFL urged public support. What specific grievances and employer policies did it emphasize?The AFL asserted that the labor movement was struggling between two "opposing forces" to preserve its mainstream identity. These forces were identified as "industrial tyranny and fanatical revolutionary propaganda" and, in another context, "autocrats of industry and the followers of radical European fanaticism." Explain these "opposing forces" in your own words.Study the list of 112 unions that signed the 1921 declaration and generate research questions about labor unions in the early 20th century. Compare the American labor movement then and now.
According to Bishop Quayle, how did labor unions threaten "the very existence of our republican form of government"?According to Samuel Gompers, why did unions have to fight against the "stealing of democracy in government from the people"?Quayle affirmed that he and Gompers were "at one in wishing a living wage and first-class social and family conditions." Where did their opinions diverge, according to Quayle?Gompers noted that other clergymen supported the union movement. How would Bishop Quayle have responded?How did each man address the issue of immigrant workers" effect on America and the union movement?Why did their correspondence fail to reach mutual understanding or an "agreement to disagree"?
How did the film function as entertainment, information, and propaganda?How successful was the film in presenting the union perspective (as far as you can tell)?If the four lost reels were discovered, what would you expect them to illustrate about the AFL"s promotional campaign?What other media innovations of the period could the AFL have used in its promotional campaign? Design a radio broadcast, sky advertising banner, short "talkie," newsreel segment, etc., that would deliver the AFL message.
Complete this chart to analyze the pro- and anti-union positions. How did each side argue that it was pro-American and the other side was anti-American?
PRO-UNION EVIDENCE PRESENTED ANTI-UNION REBUTTAL
Unions value and enhance the American ideals of freedom and democracy.
Hostility to unions is a threat to American freedom.
Working without union rights is equivalent to involuntary servitude.
The AFL promotes moderation and opposes radicalism.
Strikes are a means of last resort.
Unions are pro-American.
ANTI-UNION EVIDENCE PRESENTED PRO-UNION REBUTTAL
The union movement is a threat to American liberty and security.
Unions deny equal opportunity for all.
The unions work only for their members" benefit to the detriment of the general welfare.
Unions attract immigrant workers with radical foreign ideas.
Strikes have led to violence and injury.
Unions are un-American.

Framing Questions

What factors nurtured or weakened the unprecedented prosperity of the 1920s?How did "prosperity" become a hallmark of national pride? How was the word adapted for political and psychological aspirations of the nation?What role did "workingmen" and labor unions play in the economic panorama of the period?Compare the Twenties" boom-and-bust with similar economic cycles before and after the decade.

Printing

Letters to a Bishop, 1920The Challenge Accepted, 1921Labor"s Reward, film, 1925TOTAL6 pp.7 pp.View online.13 pp.
AFL-CIO, official siteAFL, Letters to a Bishop, 1920, full text (Hathi Trust Digital Library/Princeton University Library)AFL, The Challenge Accepted, 1921, full text (Google Books, but search for American Federationist, Vol. 28, Pt. 1, in Google, not Google Books)AFL, Labor"s Reward, discussion (Rochester Labor Council History)Labor resources in Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929 (Library of Congress, American Memory)Primary sources in History Matters/Many Pasts (George Mason University and the City University of New York)- Conduct a search in Many Pasts for 19th- and early 20th-century AFL-related primary sources.
Images:– American Federation of Labor, "The Challenge Accepted—Labor Will Not Be Outlawed or Enslaved," The American Federationist, April 1921, first page (details). Image courtesy of Google Books.– Stills from Labor"s Reward, AFL film, 1925. Courtesy of the National Film Preservation Foundation & Silent Beauties.– Samuel Gompers on train station platform, Spokane, Washington, while en route from Washington, DC, to Portland, Oregon, for AFL convention, photograph, September 25, 1923 (detail). Courtesy of the New York Public Library, ID#1708466.– Bishop William Alfred Quayle, photograph, n.p., n.d. (detail). Archives of St. Paul School of Theology, Kansas City, Missouri. Reproduced by permission.– Samuel Gompers at the convention of the United Hatters of America, New York City, photograph, April 16, 1923. Courtesy of the New York Public Library, ID#1708465.– Pres. and Mrs. Coolidge with delegation from the American Federation of Labor on the White House lawn, September 1, 1924 (details). Courtesy of the Library of Congress, Prints & Photographs Division, National Photo Company Collection, LC-USZ62-111387.

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