1.7 Innovation and also the S-curve

There are countless theories of change, but one that is an especially relevant to development is centred on the S-curve. The is a means of depicting incremental, disruptive and also radical innovation.

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In figure 5, the vertical axis reflects the power of the items under factor to consider – this is sometimes corresponded to competitive benefit for service organisations. The horizontal axis shows initiative – this could be time, resource investment or similar, i beg your pardon is linked with the innovation and its development. The S-curve mirrors the development from its slow early beginnings as the modern technology or process is developed, to an acceleration phase (a steeper line) as it matures and, finally, to its stabilisation gradually (the flattening curve), with corresponding increases in power of the item or organisation utilizing it. Over time, the technology reaches its technological limit the usefulness or compete advantage. At any point, there might be a step change in the an innovation – a radical innovation – resulting in a brand-new S-curve.

Disruptive innovation can involve some elements from the old modern technology ‘transferring’ across – thus the S-curve overlaps.

In radical innovation, the ‘gap’ or discontinuity shown in figure 5 conveys the feeling of a break from one modern technology to the other, newer, radical technology. For this reason a radical technology fulfils the very same need, but is based upon a various knowledge and also practice base. An instance might be photographic film being greatly replaced by digital storage media in digital cameras. Paradigm paralysis is as soon as an organization resists the transition to the new idea, procedure or product. One example is the Kodak photographic company, traditionally a hugely innovative agency responsible because that the creation of the digital camera, however which continued to prioritise the commitment come film and printing that images regardless of the digital transformation in camera and also media technologies. This paradigm paralysis (continuing to support film), i m sorry is defined in an write-up titled ‘The moment it all went wrong because that Kodak’ in The independent newspaper (Usborne, 2012), contributed to the bankruptcy and also demise that the firm in 2012.

The S-curve can additionally be offered to depict the diffusion of innovations in a society over time. An initial described through Everett Rogers in the beforehand 1960s, diffusion is the procedure by which an innovation is communicated and also taken up end time. Rogers’ occupational is important due to the fact that it emphasises that the development itself is no the just determinant that its ‘success’. Over there must also be communication channels, time and a social system in place to permit the invention to be used and adopted more and an ext widely. Rogers also identifies the different categories that adopters: innovators, at an early stage adopters, majority (further subdivided into early and late) and laggards (Rogers, 1962). Return to the instance of the solar panels, those family members having solar panels by 2015 in the UK would more than likely still it is in classed as innovators or at an early stage adopters. The social system, consisting of policy, legal, finance, information and also many various other factors, is still not (and may never be) fully in location for solar panels come be mounted by the majority of householders.

While over there are objections of S-curves and Rogers’ diffusion theory, they provide a useful means of understanding exactly how innovation may or might not progress. However, you might be wonder why every this is essential for ecological management.

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