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You are watching: Which of the following statements is true of a specialty product?

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1\"Product\" means:
A)all the services needed with a physical good.
B)a physical an excellent with all its connected services.
C)the need-satisfying offering of a firm.
D)all of a firm\"s producing and distribution activities.
E)a well-packaged item v a well-advertised brand name.
2Regarding quality:
A)the ideal credit card might not be the one with the greatest credit limit.
B)the ideal clothing may not it is in a pair of slacks, yet a pair that jeans.
C)the finest computer may not be the most an effective one.
D)All the the above are true.
E)None that the above is true.
3A firm with a large product assortment might
A)have many product lines with little selection in each.
B)have a single product line.
C)have numerous individual products.
D)All that the over are true.
E)Only A and also C room true.
4The text\"s consumer product classes are based upon:
A)methods of distribution.
B)NAICS codes.
C)the nature the the products.
D)the means people think about and shop for products.
E)the means firms price your products.
5If a consumer product is supplied regularly and usually purchase frequently and also routinely with small thought (although branding might be important), this product is:
A)a routine product.
B)a specialty product.
C)a homogeneous to buy product.
D)a clip product.
E)a casual product.
6Having a vain price is likely to
A)be more important because that a homogeneous shopping product 보다 for a specialty product.
B)be an ext important for a heterogeneous to buy product 보다 for a homogeneous purchase product.
C)be much more important for an emergency product than for a staple.
D)keep a product from falling into the \"unsought\" product class.
E)None the the over is true.
7Which the the complying with statements around consumer commodities is true?
A)Convenience products are those that customers want to buy in ~ the lowest possible price.
B)Shopping assets are those commodities for i beg your pardon customers normally want to usage routinized buying behavior.
C)Specialty assets are those that customers normally are the very least willing to search for.
D)Unsought products are no shopped because that at all.
E)None that the above statements is true.
8Regarding the need for company products,
A)Demand for business products is acquired from the need for final customer products.
B)The need facing many individual that company is reasonably inelastic.
C)Industry demand is generally highly elastic.
D)All the the above.
E)None that the above.
9Which of the following is not a general characteristic that most company products?
A)From a taxation perspective, all purchases of organization products space written off in the year in i m sorry the purchase is made.
B)Their need is derived from the need for final customer products.
C)Buying is not as emotional just like consumer products.
D)Buying is basically pertained to with financial factors.
E)All that the over are features for most company products.
10Which the the following organization products to it is in purchased through a certain is most most likely to show off top management in the buying decision?
A)Raw materials
B)Accessory equipment
C)Operating supplies
E)Component parts
11A marketing manager because that a for sure which produces component parts must keep in mind that:
A)most component buyers favor to depend on one reliable resource of supply.
B)the after sector for ingredient parts normally requires the very same marketing mix together the one supplied to serve the original devices market.
C)quality is no as vital with contents as that is with supplies.
D)the original equipment market and also the after industry for ingredient parts have to be perceived as separate target markets.
E)All the the above are true statements.
12Which that the following problems would no be favorable come branding?
A)Dependable and also widespread availability is possible
B)Economies of scale in production
C)Fluctuations in product quality as result of inevitable variations in raw materials
D)Product basic to identify by brand or trademark
E)Demand is solid so the price can be high sufficient to be profitable
13Nonrecognition of the brand name of a firm\"s product is likely to be LEAST essential for:
B)Photographic film
C)Lubricating oils because that machinery
D)Cold tablets
E)Replacement auto fix parts
14Which of the adhering to statements around the Lanham act is TRUE:
A)It spells out what type of brand names deserve to be protected.
B)Registration under the Lanham act only applies to license is granted brands.
C)The Lanham Act renders registration that a brand surname mandatory.
D)Registering under the Lanham act does not assist protect a trademark to be supplied in international markets.
E)All that the above are true statements.
15Dealer brands, compared to manufacturer brands, usually sell wholesalers and retailers:
A)less risk.
B)higher pistol margins.
C)faster sales at decreased selling costs.
D)products which room presold to target customers.
E)more prestige.
16Which the the complying with statements about the \"battle of the brands\" is true?
A)It is pretty fine over together the manufacturer brands now regulate the marketplace.
B)Intermediaries have actually no real advantages in the fight of the brands.
C)If the present trend continues, manufacturer brands will certainly disappear.
D)Manufacturer brands have been losing ground come dealer brands.
E)The battle of the brands has increased the distinctions in price in between manufacturer brands and also dealer brands.
17A great marketing manager to know that:
A)packaging service providers are normally a poor resource of information.
B)packaging expenses generally mitigate the customer worth a consumer receives.
C)packaging prices should be kept to a minimum.
D)good packaging deserve to tie the product to the rest of a marketing strategy.
E)All of the over are true.
18Which that the following statements around the strategic importance of packaging is FALSE?
A)A package may have more promotional affect than a firm\"s advertising efforts.
B)A brand-new package can end up being the major factor in a new marketing strategy by significantly improving the product.
C)Packaging is pertained to with promoting, protecting, and also enhancing.
D)Better packaging constantly raises complete distribution costs.
E)A package should fulfill not just the demands of consumers but also those the business and organizational customers.
19The Magnuson-Moss Act calls for that:
A)all firms provide written warranties for every products.
B)a warranty need to be clearly written, if one is offered.
C)all warranties be solid warranties.
D)all warranties be because that at the very least one year.
E)all that the above.
20The Magnuson-Moss Act:
A)requires the all warranties it is in \"full.\"
B)says the all firms must offer written warranties for all products.
C)requires the all warranties cover at the very least a one-year period.
D)says the producers must administer a plainly written guarantee if they pick to offer any warranty.

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E)All that the above.