According come the text, the most successful brand-new products meet three criteria. What space these criteria?
They fix a major customer problem, room differentiated, and also offer a compelling value proposition.
You are watching: Which of the following statements is true of retailing?
If a agency finds the a new product concept is acceptable and also should be moved forward, what is the following step in the brand-new product development process?
Marketing strategy development
During the idea generation phase of the new product advance process, the is necessary that __________.
Companies develop a big number the ideas
Which the the complying with statements about new product breakthrough strategy is correct?
Innovation have the right to be really expensive and very risky
One recent breakthrough in generating new product principles is for a agency to invite large communities the people—such as employees, customers, and even the public at large—into the invention process. This is recognized as __________.
Which the the complying with statements about socially responsible product decisions is correct?
The government may stop companies from including products through acquisitions if the impact threatens to lessen competition.
What should companies execute to produce successful new products?
Understand that is consumers, markets, and also competitors and develop commodities that supply superior value.
A firm enhances product quality and also adds new product features and also models. It also shifts some advertising from structure product awareness to structure product conviction and purchase. In ~ which phase of the product life cycle would this be a encourage strategy?
Installing modern technology management device to collect, review, evaluate, and manage brand-new product ideas represents a(n) __________ method to brand-new product development.
Which the the adhering to statements concerning new products is correct?
Modified and improved commodities are considered new.
A temporary duration of person that is abnormal high sales thrust by consumer enthusiasm and immediate product or brand popularity is referred to as a(n) __________.
Which of the complying with statements concerning the growth stage the the product life bike is correct?
Companies confront a trade-off between high sector share and also high profits
What is the an initial step that the brand-new product development process?
Which the the complying with would be an ideal strategy throughout the maturity phase of the product lifecycle?
Modify the market, product offering, or marketing mix.
What is a product concept?
A comprehensive version of a brand-new product idea stated in meaningful consumer terms
When Dr. Footcare developed and also launched a revolutionary new walking shoe, he knew that throughout the introductory phase of the product life bicycle (PLC) __________.
sales would certainly be slow and also profits nonexistent
Most products today room in which phase of their product life cycle?
Which that the following statements concerning standard test marketing is correct?
Test marketing can be costly and hold-up commercialization of the product
Which government company has the government to half or seize possibly harmful assets and collection severe penalties for violation of the law?
The customer Product safety Commission
To success in France, McDonalds had to __________.
tailor your operations to neighborhood French preferences
Companies should take a holistic method to new product development. This method that the process should it is in __________.
customer-centered, team-based, and systematic
At which phase of the new product development procedure is a physical product an initial developed?
In the decline stage that the product life cycle, part companies proceed to market the product but reduce assorted costs, hoping the sales organize up. This is well-known as __________ the product.
Which of the complying with statements is true concerning standardizing products for international markets?
Standardization decreases product design, manufacturing, and marketing costs
During ide testing, who is the product concept actually tested on?
Groups the target customers
According to the text, the many successful brand-new products accomplish three criteria. What space these criteria?
They solve a significant customer problem, space differentiated, and also offer a compelling worth proposition.
If a firm finds that a new product ide is acceptable and also should be moved forward, what is the following step in the brand-new product development process?
Marketing strategy development
During the idea generation stage of the brand-new product breakthrough process, that is important that __________.
Companies create a big number of ideas
Which that the adhering to statements about new product development strategy is correct?
Innovation have the right to be really expensive and very risky
One recent development in generating brand-new product concepts is because that a firm to invite wide communities the people—such together employees, customers, and also even the general public at large—into the innovation process. This is well-known as __________.
Which that the following statements concerning socially responsible product decisions is correct?
The federal government may stop companies from including products through acquisitions if the result threatens to lessen competition.
What have to companies do to produce successful new products?
Understand the consumers, markets, and competitors and also develop assets that deliver superior value.
A firm improves product quality and also adds brand-new product features and also models. It likewise shifts some declaring from structure product awareness to structure product conviction and purchase. In ~ which stage of the product life cycle would certainly this be a recommended strategy?
Installing technology management mechanism to collect, review, evaluate, and also manage brand-new product concepts represents a(n) __________ method to new product development.
Which the the following statements concerning new products is correct?
Modified and also improved assets are thought about new.
A temporary duration of person who is abnormal high sales thrust by customer enthusiasm and also immediate product or brand popularity is called a(n) __________.
Which of the following statements concerning the expansion stage that the product life bicycle is correct?
Companies confront a trade-off in between high industry share and also high profits
What is the first step of the new product development process?
Which the the adhering to would it is in an appropriate strategy throughout the maturity stage of the product lifecycle?
Modify the market, product offering, or marketing mix.
What is a product concept?
A in-depth version of a new product idea stated in coherent consumer terms
When Dr. Footcare developed and also launched a revolutionary new walking shoe, the knew that during the introductory phase of the product life cycle (PLC) __________.
sales would certainly be slow and profits nonexistent
Most products today room in which phase of their product life cycle?
Which of the complying with statements regarding standard test marketing is correct?
Test marketing have the right to be i have lot of money and delay commercialization that the product
Which government firm has the government to half or seize perhaps harmful products and collection severe penalties because that violation of the law?
The customer Product safety and security Commission
To success in France, McDonalds had actually to __________.
tailor their operations to regional French preferences
Companies have to take a holistic approach to brand-new product development. This way that the procedure should be __________.
customer-centered, team-based, and systematic
At which phase of the brand-new product development process is a physics product an initial developed?
In the decline stage of the product life cycle, some companies proceed to sell the product however reduce assorted costs, hoping that sales hold up. This is well-known as __________ the product.
Which the the following statements is true concerning standardizing products for international markets?
Standardization to reduce product design, manufacturing, and marketing costs
Which element sets the floor on setup a product’s price?
The strategy that __________ method that the for sure attempts to sell the right mix of quality and great service at a same price.
Which of the adhering to statements about price is correct?
Customers have put raising pricing pressures on numerous companies.
Which of the adhering to statements is correct concerning different varieties of markets?
Under oligopolistic competition each seller is alert and also responsive come competitors’ pricing strategies and marketing moves
Luxury car manufacturers typically add quality, services, and other features to differentiate their offers and also thus support their higher price. This is an example of __________.
On a break-even chart, the break-even volume is located __________.
At the intersection of full revenue and also total costs
New, premium movie theaters offer attributes such as online booked seating, high-backed leather executive chairs v armrests and footrests, the recent in digital sound and super-wide screens, and also other amenities because that which they charge a higher price. This is an instance of which form of pricing?
Which the the adhering to correctly identifies the three significant pricing strategies provided by marketers?
Customer value-based pricing, cost-based pricing, and competition-based pricing.
Which type of market consists of countless buyers and also sellers trading end a selection of prices fairly than a single market price?
Retailers such together Macy’s and also JC Penney charge greater prices on an everyday basis, but run constant promotions to reduced prices temporary on selected items. This is an instance of __________.
In which kind of market does no the person who lives or seller have actually much influence on setting the going industry price?
Which that the following statements is true regarding costs?
Average cost tends come decrease with accumulated production experience.
Which that the following is true concerning the price-demand relationship?
If demand is elastic, sellers will take into consideration lowering their price.
Price is the only part of the marketing mix the __________.
What is the first thing marketers need to do when using value-based pricing?
Assess client needs and value perceptions
Which aspect sets the ceiling on setup a product’s price?
customer’s worth perceptions
Internal factors that influence pricing include __________.
the company’s overall marketing strategy, objectives, and also marketing mix.
Beyond the nature of the market, demand, and the economy, what other factors in a firm’s external atmosphere must a firm consider when setting prices?
Resellers, the government, and social concerns
What is target costing?
Setting a price and also then setup costs that will certainly ensure that the price is met.
The lot of money charged for a product is the __________.
How is price figured out using cost-plus pricing?
The price is collection by adding a standard mark-up come the price of the product
Which the the complying with is a cost-based pricing approach?
A(n) __________ shows the number of units the market will buy in a provided time duration at different prices.
Two external components which must be considered in pricing decisions space __________.
Demand and the nature the the market.
Which the the complying with statements concerning customer valued-based pricing is correct?
In making use of this strategy, service providers often find it hard to measure up the worth customer connect to their product.
A company has set a low price ~ above a new product the introduced. They want to maximize their industry share and also attract a huge number that buyers quickly. Which new product pricing strategy have to the firm use?
When apologize Computer firm introduced their iPhone, lock priced the brand-new product at $599, considerably higher than either their iPod or completing cellular phones. Apple computer was follow a(n) __________ pricing strategy
Which the the following statements is true concerning new product pricing strategies?
For a market-skimming strategy to be successful, the prices of developing a smaller volume cannot be for this reason high that they publication the advantage of charging more
One significant objective of a market-penetration pricing strategy is come __________.
win a big market share
Whirlpool washers and dryers are available in many different models. Whirlpool will usage __________ pricing to recognize the price steps between the different models.
Which the the following is a issue when using optional-product pricing?
which commodities to incorporate in the basic price and also which to offer as options
Gillette charges a relatively low price for their razors (relative come costs) and also a high price because that razor blades. They room using a strategy of __________ pricing.
Many amusement parks charge a daily ticket or season pass fee plus extr fees because that food and also other in-park features. This is called __________.
Cheese devices in Wisconsin offer their leftover brine to regional city and also county highway departments, which use it in conjunction with salt to melt icy roads. I beg your pardon product mix pricing strategy go this represent
Many an individual care companies integrate toothpaste v a toothbrush at a lessened price. This is an example of __________ pricing.
Basic price adjustments well-known as __________ are offered to reward customers for particular responses
discounts and also allowances
A soda pop company offers a discount come a grocer. In exchange, the grocer agrees to provide in-store advertising for the soda popular music and additional sales-support. This is an example of __________.
One kind of __________ is once movie theaters fee one price because that adults and a various price for an elderly citizens.
Which that the adhering to statements about segmented pricing is correct?
Segmented pricing methods can cause consumer resentment
Margaret has been invited to a sophisticated dinner party and also wants to bring a an excellent bottle that wine as a gift because that the host. Due to the fact that she walk not know much about wine, she will likely use the price the the wines together a(n) __________.
indicator of quality
Promotional pricing tactics encompass __________
discounts, special-event pricing, and minimal time offers.
Which of the following statements regarding dynamic pricing is correct?
Dynamic pricing could reason consumer resentment and also damage customer relationships
Which that the following statements is true about initiating price cuts?
Cutting price in an industry with excess capacity may result in price wars.
Assume a contender has cut prices and also a agency determines they must respond. Efficient actions the the firm could initiate include __________.
launch a low-price fighter brand
When would certainly a contender most likely react to a firm’s price change?
When the number of firms affiliated is small
Which of the complying with statements regarding initiating price boosts is correct?
The company should take into consideration ways come meet higher costs or need without increasing prices
Recently, Amazon.com has actually been accused the ___________, i m sorry is the practice of selling products listed below cost to damage competitors.
What is the purpose of the Robinson-Patman Act?
To prevent unfair price discrimination
Which of the adhering to statements about public policy and pricing is correct?
Companies can, under some circumstances, price items listed below cost.
__________ occurs when retailers collection an artificially high "regular price" and then advertisement a "sale price" which is actually close to their everyday price
Company, suppliers, distributors, and customers that open dual quote"partnerclose double quote" through one an additional to enhance the performance of the entire system make up the __________.
value distribution network
One vital function the channel members is __________, which involves shaping offers to meet the buyer’s needs, including tasks such as manufacturing, grading, assembling, and packaging.
The length of a channel is established by __________.
the variety of intermediary levels
Which the the adhering to is a factor that producers use marketing channels and also channel intermediaries?
Marketing channel members room able to change the assortments of commodities made by producers right into the assortments wanted by consumers.
Which the the following statements is correct about the features channel members perform?
Channel members produce greater efficiencies 보다 manufacturers could achieve on their own
In 2001, Apple opened up its very first Apple shop in the joined States. This stores to be owned and operated through Apple. This is an example of which kind of vertical marketing system (VMS)?
Walmart has actually a most power and exerts solid influence ~ above the service providers they buy from. This channel power is an instance of a(n) __________ vertical marketing device (VMS).
Which of the adhering to statements concerning marketing channel behavior and design is correct?
The success of separation, personal, instance channel members depends on the in its entirety channel’s success
Due to alters in technology, a current trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of __________.
Firms producing customer electronics, furniture, and also home appliance brands generally distribute their products __________.
What walk the process of designing marketing networks start with?
Analyzing consumer needs
When setup channel objectives, companies must state the goals in terms of __________.
targeted level of client service
Which the the complying with statements concerning marketing channel style is correct?
Channel choices should it is in evaluated against economic, control, and adaptability criteria
Which the the following is an example of horizontal channel conflict?
A Ford dealer complaining that an additional Ford dealer is advertising in their territory.
After the company has identified its channel objectives, it need to next identify its major channel options in terms of the species of intermediaries, the number of intermediaries, and also __________.
The responsibilities of channel members
Which of the complying with statements regarding international distribution channels is correct?
Due come logistics prices in China, the majority of companies deserve to only access affluent locations of significant cities
CVS pharmacy stores have recently stopped selling cigarettes. For tobacco manufacturers, this highlights the an obstacle of __________ channel members.
Companies currently use __________ and also supply chain monitoring software to help recruit, train, organize, manage, motivate, and evaluate channel partners.
partner connection management
__________ is a practice by which a producer agrees to market a brand to a dealer only if the dealer agrees to offer some or all of the remainder of the line.
Some sellers need that dealers not take care of competitor’s products. This strategy is referred to as __________.
What room the four major functions the logistics?
Warehousing, list management, transportation, and logistics details management
Using __________, the customer share real-time data on sales and current inventory levels with the supplier. The supplier climate takes full responsibility for regulating inventories and deliveries.
Which that the adhering to statements about a just-in-time logistics mechanism is correct?
Just-in-time logistics systems allow producers and also retailers to carry tiny inventories to last for only a few days of operations
Cross-functional cooperation within the company, structure logistics partnerships, and third party logistics are all important aspects of __________.
integrated logistics management
Which of the following statements concerning marketing logistics is correct?
The score of marketing logistics have to be to provide a target level of customer business at the the very least cost
__________ requires focusing the whole marketing process toward transforming customers right into buyers as they technique the allude of sale.
Retailing today calls for __________, which way creating a smooth cross-channel buying endure that integrates in-store, online, and mobile shopping
Which that the following finest reflects the function of retailing in the circulation channel?
All the activities involved in selling assets or services directly to last consumers for their an individual nonbusiness use
Which form of retailer carries small product lines with deep assortments in ~ those lines?
Recently, superstores that room actually gigantic specialty stores, such as Petco and also Home Depot, have actually seen remarkable growth. These types of superstores are called __________.
What room the four broad characteristics used to classify retail stores?
service, product lines, price, and also organization
A discount save (for example, Target, Kohl’s, or Walmart) sells conventional merchandise at reduced prices. To perform this, discount stores expropriate which the the following two conditions?
lower margins and selling greater volume
What room the 3 main types of off-price retailers?
Independents, factory outlets, and also warehouse clubs
Retailers have to decide on which three major product variables?
product assortment, services mix, and store atmosphere
Which that the adhering to statements around retailer marketing decisions is correct?
Many retailer identity three critical factors for sleeve success: location, location, and also location
Retailers have to differentiate and also position their store and make decisions about their sleeve marketing mix. Before making those decisions, retailers must an initial __________.
segment and define your target market
L.L.Bean has actually turned that is flagship store and also campus in Freeport, Maine right into a full-fledged out adventure center. There, customers have the right to hike, kayak, or walk seal watching at surrounding Cisco Bay. This is an instance of __________.
A cluster of in between 15 and also 50 sleeve stores the usually has a branch the a department save or variety store, a supermarket, specialty stores, experienced offices, and also (sometimes) a financial institution is a __________.
community purchase center
Which that the following statements regarding retailer pricing decisions is correct?
Most retailers look for either high markups on reduced volume or low markups on volume
In terms of location, most stores this day cluster together. What is the main reason for this?
To rise their client pulling power
One recent retailing tendency resulting native economic problems is __________.
tighter customer spending
Increasingly, different types of retailers currently sell the same assets at the exact same prices to the very same consumers. This trend is referred to as __________.
Which the the following statements about significant retail fads is true?
Online buying is growing at a lot brisker pace 보다 retail buying together a whole.
One brand-new technology being adopted by retailers is __________. Because that example, when opted-in customers get in a store, a signal wakes up an application on their smartphone or tablet, which welcomes them and alerts them come location-specific rewards and also personalized product referrals within the store.
Which of the complying with statements concerning green retailing is correct?
Green retailing initiatives prolong to helping consumers be an ext environmentally responsible
Which of the complying with are the largest group of wholesalers, audit for approximately 50 percent of every wholesaling?
How do brokers and agents differ from merchant wholesalers?
Brokers and agents perform not take it title and perform a minimal number of specialized functions
Which of the following statements concerning wholesaling is correct?
Wholesalers should make decisions concerning their marketing mix
Which wholesaler channel duty helps alleviate inventory stop costs?
Which the the adhering to is a recent trend in wholesaling?
Less distinction between big retailers and large wholesalers
______ is the promotion mix device that consists of short-term incentives come encourage the acquisition or revenue of a product or service.
Specific promotion tools used in __________ include press releases, sponsorships, events, and web pages.
Which advancement tool contains presentations, trade shows, and also incentive programs?
Which promotional device is any paid type of nonpersonal presentation and also promotion that ideas, goods, or services by an figured out sponsor?
__________ involves engaging straight with very closely targeted separation, personal, instance consumers and customer neighborhoods to both achieve an immediate an answer and construct lasting client relationships.
Direct and digital marketing
What space the three significant factors figured out in the message that are transforming today’s marketing interactions landscape?
Consumers, marketing strategy, and also digital technologies
Which that the complying with statements concerning the an altering communications see is correct?
The supremacy of television, magazines, newspapers, and other traditional mass media is declining.
What is the goal of incorporated marketing communications?
To supply clear, consistent, and also compelling agency and brand messages
Many marketers this day create, inspire, and share brand messages and conversations through customers across a mix of communication channels. In this to the they watch themselves together __________.
content marketing managers
A recent study confirmed that much more than two-thirds the advertisers are planning video ad projects that stretch across multiple viewing platforms. This is dubbed __________.
One factor there is a require for combined marketing interactions is the __________.
consumers don’t distinguish between content resources the means marketers do.
Which of the adhering to statements regarding advertising in the brand-new marketing interactions model is correct?
Advertisers are moving towards digital media
Developing effective marketing interactions starts with __________.
identifying the target audience
In the interaction process, putting thought right into symbolic form is referred to as __________.
One frame for making an reliable message is the AIDA model. In the AIDA design __________.
attention leader to interest, which hopefully leads to desire and then action
Which the the following is the exactly order of the 6 buyer-readiness stages?
Awareness, knowledge, liking, preference, conviction, and also purchase
In the contents of a message, marketers often use __________ appeals such as joy, love, humor, fear, and guilt.
Nonpersonal communication networks include __________.
major media, atmospheres, and also events
__________ involves cultivating opinion leaders and getting lock to spread information about a product or a organization to rather in their communities.
One type of influence that carries an excellent weight, specifically for commodities that are expensive, risky, or very visible is __________.
word of mouth
Which method for setup the total promotion budget plan is the most challenging to use?
The objective and task method
A firm wishes to reach a big number of geographically spread buyers at a low expense per exposure. Which facet of the promotional mix must the agency use?
Using a press strategy, a for sure directs that promotional efforts toward __________.
At specific stages the the purchase process, which aspect of the promotional mix is most efficient in building up buyers’ preferences, convictions, and also actions?
Which promotion budgeting technique wrongly views sales as the cause of promotion rather than as the result?
Percentage that sales
Which the the complying with statements about advertising is correct
In addition to businesses, heralding is supplied by many varieties of organizations.
What is the an initial decision advertisers should make when emerging an heralding program?
Setting declaring objectives
Advertising objectives deserve to be classified based upon three main purposes. What room the three purposes?
To inform, persuade, or remind
When a agency directly or indirectly compares its brand with one or an ext other brands in one advertisement, they space using __________.
Which form of heralding is heavily used for brand-new product group introductions?
Which form of proclaiming is necessary for mature, established brands?
Which the the complying with statements about setup an advertising spending plan is correct?
New products typically need relatively big advertising budgets to build awareness and also to gain customer trial.
What room the two major elements of proclaiming strategy?
Creating messages and selecting media
Regardless of the size of the budget, to succeed, declaring must communicate consumers and __________.
It is common to see product placementslong dash—embedding brands together props within other programming, such together TV reflects or movies. Product placements space a type of __________.
What is the will of advertainment?
To do ads and also brand content into soething that world actually desire to watch
Advertising appeals should have three characteristics. These features are…
to be meaningful, to be believable, and also to be distinctive
To bring the blog post strategy come life in a distinctive and memorable way, advertisers devlop what is well-known as the "big idea." The large idea i do not care the…
Which execution style shows one or an ext "typical" civilization using the product in a common setting?
Slice that life
What is the very first step in the media an option process?
Determining reach, frequency, impact and engagement
What is media impact?
The qualitative value of exposure come a message
In selecting a media vehicle, media planners require to determine the cost of the vehicle’s reach. To measure this, they use a an approach known together __________.
cost per 1,000
__________ consists of tasks designed come engage and build good relations with the company’s miscellaneous publics.
The windy relations role of __________ is used to build and also maintain national or local community relationships.
Which publicly relations duty is supplied to job-related with donors or members that nonprofit institutions to obtain financial or volunteer support?
Which of the complying with statements about public relations is correct?
The lines between advertising and public relations are becoming more and much more blurred.
One major PR obligation is to develop content that __________.
draws consumer to a brand
A agency holds a news conference come announce a brand-new product launch. I beg your pardon PR tool are they using in this example?
Annual reports, brochures, articles, and agency newsletters all represent which kind of PR tool?
Logos, stationery, brochures, signs, service cards, buildings, and uniforms room all varieties of __________.
Corporate identification materials
Which the the adhering to statements is true regarding salespeople?
The finest salespeople room the one work very closely with customer for common gain.
Which of the following statements about an individual selling is correct?
Many customers are unable to differentiate the salesperson native the company.
Some companies still treat sales and also marketing as different functions. One impact this can have is to
damage customer relationships
In facility selling situations, personal selling have the right to be very effective because it is
The concept of salesperson-owned loyalty means that __________.
customers end up being loyal to salespeople and the service providers they represent
What is the first decision do in sales pressure management?
Designing sales force strategy and structure
Procter & gamble organizes that is sales reps into teams, and also each team is assigned to a significant account (such together Safeway or Walmart). Which type of sales pressure structure is P&G utilizing in this example?
Once the company has set its structure, what is the next strategic decision that faces?
Sizing the sales force
One study found that the ideal salespersons have 4 traits in common: intrinsic motivation, a disciplined job-related style, the capacity to close a sale, and the capacity to construct relationships through customers. Learning this would be most advantageous at which phase of sales force management?
Recruiting and also selecting salespeople
What space the four aspects of a compensation setup for salespeople?
A solved amount, a change amount, expenses, and also fringe benefit
Helping salespeople to open dual quote"work smartclose dual quote" by law the right things in the right methods is the score of __________, whereas acquiring them to work difficult is the score of __________.
Sales reports, call reports, and expense reports room all provided in the procedure of __________ salespeople.
According come the text, what is the fastest-growing sales tendency today?
What is the focus of the offering process?
getting brand-new customers
__________ identify qualified potential customers and also is the an initial step that the an individual selling process.
During a sales presentation, which of the following would finest fit a partnership marketing approach?
Tell a value story
After the presentation and also demonstration action in the sales process, a salesperson should next be all set to __________.
When the just goal of personal selling is to close a sale, a agency is making use of a(n) __________ approach.
Which that the complying with is an objective for trade promotions?
Getting retailers come carry new items and an ext inventory
Which the the following is an target for business promotions?
Generating organization leads
One consumer promotion device is __________, i beg your pardon are items offered totally free or at a low price as an motivation to purchase a product.
Delta Faucet partnered v Warrior Dash, i m sorry sponsored numerous 5k mud operation races approximately the nation over the summer. At each event, Delta built a huge custom shower station, finish with 184 Delta showerheads, whereby mud-soaked competitors could meet and also wash turn off after the race. This is an example of which form of promotion?
Which the the complying with tools deserve to be offered as both consumer and trade promotions?
Contests, premiums, and displays
Which that the adhering to would no be a consideration for decision do in designing the complete sales promotion program?
How to collection it personally from other promotion mix elements
Many manufacturers have to pay retailers to obtain shelf space. This is an example of which type of promotion?
Which type of marketing entails engaging directly with carefully targeted separation, personal, instance consumers and also customer communities to both achieve an immediate solution and construct lasting client relationships?
Direct and also digital marketing
The more quickly growing kind of marketing is __________.
direct and digital marketing
Buyers have actually increased their usage of direct and digital marketing because they are __________.
easy, convenient, and also private
Which of the complying with correctly identify what direct and also digital marketing sell sellers?
Inexpensive, efficient, and also fast
Digital marketing can link brands to essential moments in customer’s lives. This aspect of digital marketing is called __________.
Which the the complying with correctly identifies creates of digital direct marketing?
Online marketing, society media marketing, and also mobile marketing
Many firm websites are currently designed to do more than just sell product. These websites, known as __________ websites, effort to construct closer customer relationships and generate engagement with and also between the brand and its customers.
What room the two main creates of digital advertising?
Display ads and also search-related ads
To protect against being intrusive and also annoying, many legitimate email marketers practice __________, which means sending email pitches just to customers who "opt in."
permission based email marketing
What is the digital variation of word-of-mouth marketing?
One drawback to viral marketing is the __________.
marketers cannot manage where customers pass follow me the message
Which that the complying with is a potential disadvantage to making use of blogs because that marketing?
Blogs space a user-controlled medium
What is meant by the hatchet "the internet of Things" (IoT)?
That everyone and everything might soon be associated digitally
A marketing website have to be basic to use and visually appealing. To it is in effective, these websites must also be __________.
According come the text, what can be the ultimate straight marketing medium, assuming that is provided correctly?
Which the the following would represent a niche online social networking site
Social media is best for beginning and participating in client conversations and also listening to client feedback. This is because social media is __________.
Which of the adhering to is a an obstacle to marketers concerning their use of society media?
Social networks are mostly user controlled
Which the the following would be best suited for marketers to interact customers anywhere and at any kind of time throughout the buying and also relationship-building processes?
Which the the adhering to statements concerning mobile marketing is correct?
Smartphones deserve to be an extremely useful in to buy situations
Direct letter is well suited for which the the following?
Direct, one-to-one communications
Many consumers this particular day rent DVDs indigenous a vending maker called Redbox that deserve to be discovered in sleeve stores and also other locations. Redbox is which kind of direct marketing tool?
Which the the complying with statements concerning catalog marketing is correct?
Printed catelogs deserve to drive online and mobile sales
Consumers may receive an email, supposedly from their financial institution or credit transaction card company, saying the their account’s security has actually been compromised. The sender asks them to log on to a noted web address and check their account and other personal information and also then steals this personal information. This is a fraudulent practice referred to as __________.
According to the text, what is the toughest public policy issue now confronting the direct marketing industry?
Which of the following statements around the global marketplace is correct?
Domestic firms must internationalize to take advantage of farming markets throughout the world
One obstacle to international trade is once a nation imposes biases against bids, border product standards, or too much host-country regulation or enforcement. This actions represent __________.
nontariff profession barriers
Which organization was designed come reassess profession barriers, establish new rules for worldwide trade, impose international trade sanctions, and mediate worldwide trade disputes?
The civilization Trade Organization
What room the 2 economic factors that reflect a country’s attractiveness together a market?
Industrial structure and income distribution
Free trade zones can be defined as…
groups of nations organized to work toward typical goals in the regulation of global trade
Which type of commercial structure supplies the fewest marketing opportunities?
To evaluate the impact of __________ on worldwide markets, marketers would certainly look come a country’s norms, folkways, and also taboos.
Nations that have actually too tiny hard currency to pay for your purchases from other countries will often use which method of worldwide trade?
A country’s attractiveness counts on the product, geography factors, income and population, politics climate, and other considerations. These determinants relate come the importance of i m sorry of the following decisions?
The varieties of countries to enter
What is the simplest means to enter a international market
What space the four species of joint venture entry strategies?
Licensing, contract manufacturing, administration contracting, and joint ownership
Which joint venturing technique typically involves fees and royalty payments?
Which market entry strategy has the best amount of commitment, risk, control, and also profit potential?
One market entry strategy is __________, in i m sorry the firm makes agreements with companies in the foreign market to develop its product or carry out its service.
What is the key disadvantage of direct investment?
The risks the for sure faces
One aspect that makes administration contracting one attractive entrance strategy is that __________.
It yields prompt income
Apple iPads, Gillette razors, and Black & Decker tools space all sold successfully in around the same type around the world. This is an example of which worldwide strategy?
straight product extension
Dunkin Donuts has added menu items that accomplish the distinctive taste buds of customers in regional markets, for example, mango pudding donuts in China. This represents which an international product strategy
When using the global product strategy that __________, companies create something new to fulfill the requirements of consumers in a given country.
In balancing standardization and adaptation, one typical suggestion from international marketers is come __________.
think globally but act locally
Which the the adhering to statements is true about pricing in an international markets?
For most companies, their foreign prices more than likely will be higher than their domestic prices for equivalent products
What room the two crucial links in a whole channel watch of global distribution?
Channels between nations and channels in ~ nations
A firm normally gets into global marketing by just shipping out its goods. If its worldwide sales expand, many companies then organize by __________.
establishing one export department
What room the three ways a company can to organize its international operating units?
By geography organizations, people product groups, and international subsidiaries
In which type of worldwide organization are nation managers responsible for salespeople, sales branches, distributors, and licensees in their corresponding countries?
The sustainable marketing concept focuses ~ above __________.
the future requirements of business and the future needs of consumers
For truly sustainable marketing to occur, what is compelled of the marketing system?
That the is smooth functioning
__________ considers the current needs of business and also the future needs of consumers.
the societal marketing concept
Socially and also environmentally responsible actions that satisfy both the immediate and future demands of customers and the company is the central principle of __________.
Which of the adhering to considers the future requirements of business and the existing needs of consumers?
The strategy planning concept
Many movie critics charge that the American marketing system reasons prices come be higher than they would certainly be under an ext "sensible" systems. What space the three determinants that doubters say reason these inflated prices?
High expenses of distribution, high costs of advertising and also promotion, and excessive markups
Criticisms that marketing’s affect on society as a whole incorporate __________.
creating too much materialism, too few social goods, and social pollution
What is the objective of high-pressure selling?
To persuade civilization to buy goods they had no thought of buying
Marketing critics accuse some producers of using materials and also components that will certainly break, wear, rust, or rot sooner 보다 they should. This exercise is well-known as __________.
What is redlining?
The failure of big retailers to placed stores in disadvantaged areas
The organized activity of citizens and government organ to enhance the rights and also power that buyers in relationship to sellers is called __________.
According to the text, the relocate from irresponsible usage to sustainable consumption is ultimately the obligation of __________.
In going past greening, one point companies deserve to do within is come __________.
plan for new clean technologies
Designing assets that are simpler to recover, reuse, recycle, or safely go back to nature after intake is recognized as a(n) __________ practice.
Activities the pay turn off for the firm and also environment in the short run are known as__________ activities, wherein as activities that pay turn off in the much longer run are recognized as __________ activities.
greening; beyond greening
__________ calls for that the firm continually seek real product and marketing improvements
Sense-of-mission marketing way that the agency should define its mission in vast __________ terms fairly than small product terms
By practicing __________, enlightened marketers develop long-run consumer engagement, loyalty, and also relationships
customer value marketing
Following the principle of __________, a company makes marketing decision by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and also society’s long-run interests.
According to societal marketing principles, breakfast foods items that taste an excellent and are also nutritious would be classified together __________ products.
According to societal marketing principles, bike helmets would certainly be classified as a __________ product.
Because not all managers have actually fine moral sensitivity, companies should __________.
develop that company marketing values policies
According to the text, the concern of principles presents special difficulties for __________.
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The American Marketing combination (AMA) emerged a password of ethics for marketers based upon three principles. This three values are __________.