According come the text, the most successful brand-new products meet three criteria. What space these criteria?

They fix a major customer problem, room differentiated, and also offer a compelling value proposition.

You are watching: Which of the following statements is true of retailing?

If a agency finds the a new product concept is acceptable and also should be moved forward, what is the following step in the brand-new product development process?

Marketing strategy development

During the idea generation phase of the new product advance process, the is necessary that __________.

Companies develop a big number the ideas

Which the the complying with statements about new product breakthrough strategy is correct?

Innovation have the right to be really expensive and very risky

One recent breakthrough in generating new product principles is for a agency to invite large communities the people—such as employees, customers, and even the public at large—into the invention process. This is recognized as __________.

crowdsourcing

Which the the complying with statements about socially responsible product decisions is correct?

The government may stop companies from including products through acquisitions if the impact threatens to lessen competition.

What should companies execute to produce successful new products?

Understand that is consumers, markets, and also competitors and develop commodities that supply superior value.

A firm enhances product quality and also adds new product features and also models. It also shifts some advertising from structure product awareness to structure product conviction and purchase. In ~ which phase of the product life cycle would this be a encourage strategy?

growth

Installing modern technology management device to collect, review, evaluate, and manage brand-new product ideas represents a(n) __________ method to brand-new product development.

systematic

Which the the adhering to statements concerning new products is correct?

Modified and improved commodities are considered new.

A temporary duration of person that is abnormal high sales thrust by consumer enthusiasm and immediate product or brand popularity is referred to as a(n) __________.

fad

Which of the complying with statements concerning the growth stage the the product life bike is correct?

Companies confront a trade-off between high sector share and also high profits

What is the an initial step that the brand-new product development process?

Idea generation

Which the the complying with would be an ideal strategy throughout the maturity phase of the product lifecycle?

Modify the market, product offering, or marketing mix.

What is a product concept?

A comprehensive version of a brand-new product idea stated in meaningful consumer terms

When Dr. Footcare developed and also launched a revolutionary new walking shoe, he knew that throughout the introductory phase of the product life bicycle (PLC) __________.

sales would certainly be slow and also profits nonexistent

Most products today room in which phase of their product life cycle?

Maturity

Which that the following statements concerning standard test marketing is correct?

Test marketing can be costly and hold-up commercialization of the product

Which government company has the government to half or seize possibly harmful assets and collection severe penalties for violation of the law?

The customer Product safety Commission

To success in France, McDonalds had to __________.

tailor your operations to neighborhood French preferences

Companies should take a holistic method to new product development. This method that the process should it is in __________.

customer-centered, team-based, and systematic

At which phase of the new product development procedure is a physical product an initial developed?

product development

In the decline stage that the product life cycle, part companies proceed to market the product but reduce assorted costs, hoping the sales organize up. This is well-known as __________ the product.

harvesting

Which of the complying with statements is true concerning standardizing products for international markets?

Standardization decreases product design, manufacturing, and marketing costs

During ide testing, who is the product concept actually tested on?

Groups the target customers

According to the text, the many successful brand-new products accomplish three criteria. What space these criteria?

They solve a significant customer problem, space differentiated, and also offer a compelling worth proposition.

If a firm finds that a new product ide is acceptable and also should be moved forward, what is the following step in the brand-new product development process?

Marketing strategy development

During the idea generation stage of the brand-new product breakthrough process, that is important that __________.

Companies create a big number of ideas

Which that the adhering to statements about new product development strategy is correct?

Innovation have the right to be really expensive and very risky

One recent development in generating brand-new product concepts is because that a firm to invite wide communities the people—such together employees, customers, and also even the general public at large—into the innovation process. This is well-known as __________.

crowdsourcing

Which that the following statements concerning socially responsible product decisions is correct?

The federal government may stop companies from including products through acquisitions if the result threatens to lessen competition.

What have to companies do to produce successful new products?

Understand the consumers, markets, and competitors and also develop assets that deliver superior value.

A firm improves product quality and also adds brand-new product features and also models. It likewise shifts some declaring from structure product awareness to structure product conviction and purchase. In ~ which stage of the product life cycle would certainly this be a recommended strategy?

Growth

Installing technology management mechanism to collect, review, evaluate, and also manage brand-new product concepts represents a(n) __________ method to new product development.

systematic

Which the the following statements concerning new products is correct?

Modified and also improved assets are thought about new.

A temporary duration of person who is abnormal high sales thrust by customer enthusiasm and also immediate product or brand popularity is called a(n) __________.

fad

Which of the following statements concerning the expansion stage that the product life bicycle is correct?

Companies confront a trade-off in between high industry share and also high profits

What is the first step of the new product development process?

Idea generation

Which the the adhering to would it is in an appropriate strategy throughout the maturity stage of the product lifecycle?

Modify the market, product offering, or marketing mix.

What is a product concept?

A in-depth version of a new product idea stated in coherent consumer terms

When Dr. Footcare developed and also launched a revolutionary new walking shoe, the knew that during the introductory phase of the product life cycle (PLC) __________.

sales would certainly be slow and profits nonexistent

Most products today room in which phase of their product life cycle?

Maturity

Which of the complying with statements regarding standard test marketing is correct?

Test marketing have the right to be i have lot of money and delay commercialization that the product

Which government firm has the government to half or seize perhaps harmful products and collection severe penalties because that violation of the law?

The customer Product safety and security Commission

To success in France, McDonalds had actually to __________.

tailor their operations to regional French preferences

Companies have to take a holistic approach to brand-new product development. This way that the procedure should be __________.

customer-centered, team-based, and systematic

At which phase of the brand-new product development process is a physics product an initial developed?

product development

In the decline stage of the product life cycle, some companies proceed to sell the product however reduce assorted costs, hoping that sales hold up. This is well-known as __________ the product.

harvesting

Which the the following statements is true concerning standardizing products for international markets?

Standardization to reduce product design, manufacturing, and marketing costs

Which element sets the floor on setup a product’s price?

product costs

The strategy that __________ method that the for sure attempts to sell the right mix of quality and great service at a same price.

good-value pricing

Which of the adhering to statements about price is correct?

Customers have put raising pricing pressures on numerous companies.

Which of the adhering to statements is correct concerning different varieties of markets?

Under oligopolistic competition each seller is alert and also responsive come competitors’ pricing strategies and marketing moves

Luxury car manufacturers typically add quality, services, and other features to differentiate their offers and also thus support their higher price. This is an example of __________.

Value-added pricing

On a break-even chart, the break-even volume is located __________.

At the intersection of full revenue and also total costs

New, premium movie theaters offer attributes such as online booked seating, high-backed leather executive chairs v armrests and footrests, the recent in digital sound and super-wide screens, and also other amenities because that which they charge a higher price. This is an instance of which form of pricing?

Value-added pricing

Which the the adhering to correctly identifies the three significant pricing strategies provided by marketers?

Customer value-based pricing, cost-based pricing, and competition-based pricing.

Which type of market consists of countless buyers and also sellers trading end a selection of prices fairly than a single market price?

Monopolistic competition

Retailers such together Macy’s and also JC Penney charge greater prices on an everyday basis, but run constant promotions to reduced prices temporary on selected items. This is an instance of __________.

high-low pricing

In which kind of market does no the person who lives or seller have actually much influence on setting the going industry price?

Pure competition

Which that the following statements is true regarding costs?

Average cost tends come decrease with accumulated production experience.

Which that the following is true concerning the price-demand relationship?

If demand is elastic, sellers will take into consideration lowering their price.

Price is the only part of the marketing mix the __________.

produces revenue

What is the first thing marketers need to do when using value-based pricing?

Assess client needs and value perceptions

Which aspect sets the ceiling on setup a product’s price?

customer’s worth perceptions

Internal factors that influence pricing include __________.

the company’s overall marketing strategy, objectives, and also marketing mix.

Beyond the nature of the market, demand, and the economy, what other factors in a firm’s external atmosphere must a firm consider when setting prices?

Resellers, the government, and social concerns

What is target costing?

Setting a price and also then setup costs that will certainly ensure that the price is met.

The lot of money charged for a product is the __________.

price

How is price figured out using cost-plus pricing?

The price is collection by adding a standard mark-up come the price of the product

Which the the complying with is a cost-based pricing approach?

Break-even pricing.

A(n) __________ shows the number of units the market will buy in a provided time duration at different prices.

demand curve

Two external components which must be considered in pricing decisions space __________.

Demand and the nature the the market.

Which the the complying with statements concerning customer valued-based pricing is correct?

In making use of this strategy, service providers often find it hard to measure up the worth customer connect to their product.

A company has set a low price ~ above a new product the introduced. They want to maximize their industry share and also attract a huge number that buyers quickly. Which new product pricing strategy have to the firm use?

Market-penetration

When apologize Computer firm introduced their iPhone, lock priced the brand-new product at $599, considerably higher than either their iPod or completing cellular phones. Apple computer was follow a(n) __________ pricing strategy

market-skimming

Which the the following statements is true concerning new product pricing strategies?

For a market-skimming strategy to be successful, the prices of developing a smaller volume cannot be for this reason high that they publication the advantage of charging more

One significant objective of a market-penetration pricing strategy is come __________.

win a big market share

Whirlpool washers and dryers are available in many different models. Whirlpool will usage __________ pricing to recognize the price steps between the different models.

product line

Which the the following is a issue when using optional-product pricing?

which commodities to incorporate in the basic price and also which to offer as options

Gillette charges a relatively low price for their razors (relative come costs) and also a high price because that razor blades. They room using a strategy of __________ pricing.

Captive-product

Many amusement parks charge a daily ticket or season pass fee plus extr fees because that food and also other in-park features. This is called __________.

two-part pricing

Cheese devices in Wisconsin offer their leftover brine to regional city and also county highway departments, which use it in conjunction with salt to melt icy roads. I beg your pardon product mix pricing strategy go this represent

By-product pricing

Many an individual care companies integrate toothpaste v a toothbrush at a lessened price. This is an example of __________ pricing.

product-bundle

Basic price adjustments well-known as __________ are offered to reward customers for particular responses

discounts and also allowances

A soda pop company offers a discount come a grocer. In exchange, the grocer agrees to provide in-store advertising for the soda popular music and additional sales-support. This is an example of __________.

promotional allowances

One kind of __________ is once movie theaters fee one price because that adults and a various price for an elderly citizens.

customer-segment pricing

Which that the adhering to statements about segmented pricing is correct?

Segmented pricing methods can cause consumer resentment

Margaret has been invited to a sophisticated dinner party and also wants to bring a an excellent bottle that wine as a gift because that the host. Due to the fact that she walk not know much about wine, she will likely use the price the the wines together a(n) __________.

indicator of quality

Promotional pricing tactics encompass __________

discounts, special-event pricing, and minimal time offers.

Which of the following statements regarding dynamic pricing is correct?

Dynamic pricing could reason consumer resentment and also damage customer relationships

Which that the following statements is true about initiating price cuts?

Cutting price in an industry with excess capacity may result in price wars.

Assume a contender has cut prices and also a agency determines they must respond. Efficient actions the the firm could initiate include __________.

launch a low-price fighter brand

When would certainly a contender most likely react to a firm’s price change?

When the number of firms affiliated is small

Which of the complying with statements regarding initiating price boosts is correct?

The company should take into consideration ways come meet higher costs or need without increasing prices

Recently, Amazon.com has actually been accused the ___________, i m sorry is the practice of selling products listed below cost to damage competitors.

predatory pricing

What is the purpose of the Robinson-Patman Act?

To prevent unfair price discrimination

Which of the adhering to statements about public policy and pricing is correct?

Companies can, under some circumstances, price items listed below cost.

__________ occurs when retailers collection an artificially high "regular price" and then advertisement a "sale price" which is actually close to their everyday price

Deceptive Pricing

Company, suppliers, distributors, and customers that open dual quote"partnerclose double quote" through one an additional to enhance the performance of the entire system make up the __________.

value distribution network

One vital function the channel members is __________, which involves shaping offers to meet the buyer’s needs, including tasks such as manufacturing, grading, assembling, and packaging.

Marketing

The length of a channel is established by __________.

the variety of intermediary levels

Which the the adhering to is a factor that producers use marketing channels and also channel intermediaries?

Marketing channel members room able to change the assortments of commodities made by producers right into the assortments wanted by consumers.

Which the the following statements is correct about the features channel members perform?

Channel members produce greater efficiencies 보다 manufacturers could achieve on their own

In 2001, Apple opened up its very first Apple shop in the joined States. This stores to be owned and operated through Apple. This is an example of which kind of vertical marketing system (VMS)?

Corporate

Walmart has actually a most power and exerts solid influence ~ above the service providers they buy from. This channel power is an instance of a(n) __________ vertical marketing device (VMS).

administered

Which of the adhering to statements concerning marketing channel behavior and design is correct?

The success of separation, personal, instance channel members depends on the in its entirety channel’s success

Due to alters in technology, a current trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of __________.

disintermediation

Firms producing customer electronics, furniture, and also home appliance brands generally distribute their products __________.

selectively

What walk the process of designing marketing networks start with?

Analyzing consumer needs

When setup channel objectives, companies must state the goals in terms of __________.

targeted level of client service

Which the the complying with statements concerning marketing channel style is correct?

Channel choices should it is in evaluated against economic, control, and adaptability criteria

Which the the following is an example of horizontal channel conflict?

A Ford dealer complaining that an additional Ford dealer is advertising in their territory.

After the company has identified its channel objectives, it need to next identify its major channel options in terms of the species of intermediaries, the number of intermediaries, and also __________.

The responsibilities of channel members

Which of the complying with statements regarding international distribution channels is correct?

Due come logistics prices in China, the majority of companies deserve to only access affluent locations of significant cities

CVS pharmacy stores have recently stopped selling cigarettes. For tobacco manufacturers, this highlights the an obstacle of __________ channel members.

selecting

Companies currently use __________ and also supply chain monitoring software to help recruit, train, organize, manage, motivate, and evaluate channel partners.

partner connection management

__________ is a practice by which a producer agrees to market a brand to a dealer only if the dealer agrees to offer some or all of the remainder of the line.

Full-line forcing

Some sellers need that dealers not take care of competitor’s products. This strategy is referred to as __________.

exclusive dealing

What room the four major functions the logistics?

Warehousing, list management, transportation, and logistics details management

Using __________, the customer share real-time data on sales and current inventory levels with the supplier. The supplier climate takes full responsibility for regulating inventories and deliveries.

Vendor-managed inventory

Which that the adhering to statements about a just-in-time logistics mechanism is correct?

Just-in-time logistics systems allow producers and also retailers to carry tiny inventories to last for only a few days of operations

Cross-functional cooperation within the company, structure logistics partnerships, and third party logistics are all important aspects of __________.

integrated logistics management

Which of the following statements concerning marketing logistics is correct?

The score of marketing logistics have to be to provide a target level of customer business at the the very least cost

__________ requires focusing the whole marketing process toward transforming customers right into buyers as they technique the allude of sale.

shopper marketing

Retailing today calls for __________, which way creating a smooth cross-channel buying endure that integrates in-store, online, and mobile shopping

omni-channel retailing

Which that the following finest reflects the function of retailing in the circulation channel?

All the activities involved in selling assets or services directly to last consumers for their an individual nonbusiness use

Which form of retailer carries small product lines with deep assortments in ~ those lines?

specialty stores

Recently, superstores that room actually gigantic specialty stores, such as Petco and also Home Depot, have actually seen remarkable growth. These types of superstores are called __________.

category killers

What room the four broad characteristics used to classify retail stores?

service, product lines, price, and also organization

A discount save (for example, Target, Kohl’s, or Walmart) sells conventional merchandise at reduced prices. To perform this, discount stores expropriate which the the following two conditions?

lower margins and selling greater volume

What room the 3 main types of off-price retailers?

Independents, factory outlets, and also warehouse clubs

Retailers have to decide on which three major product variables?

product assortment, services mix, and store atmosphere

Which that the adhering to statements around retailer marketing decisions is correct?

Many retailer identity three critical factors for sleeve success: location, location, and also location

Retailers have to differentiate and also position their store and make decisions about their sleeve marketing mix. Before making those decisions, retailers must an initial __________.

segment and define your target market

L.L.Bean has actually turned that is flagship store and also campus in Freeport, Maine right into a full-fledged out adventure center. There, customers have the right to hike, kayak, or walk seal watching at surrounding Cisco Bay. This is an instance of __________.

experiential retailing

A cluster of in between 15 and also 50 sleeve stores the usually has a branch the a department save or variety store, a supermarket, specialty stores, experienced offices, and also (sometimes) a financial institution is a __________.

community purchase center

Which that the following statements regarding retailer pricing decisions is correct?

Most retailers look for either high markups on reduced volume or low markups on volume

In terms of location, most stores this day cluster together. What is the main reason for this?

To rise their client pulling power

One recent retailing tendency resulting native economic problems is __________.

tighter customer spending

Increasingly, different types of retailers currently sell the same assets at the exact same prices to the very same consumers. This trend is referred to as __________.

retail convergence

Which the the following statements about significant retail fads is true?

Online buying is growing at a lot brisker pace 보다 retail buying together a whole.

One brand-new technology being adopted by retailers is __________. Because that example, when opted-in customers get in a store, a signal wakes up an application on their smartphone or tablet, which welcomes them and alerts them come location-specific rewards and also personalized product referrals within the store.

Beacon technology

Which of the complying with statements concerning green retailing is correct?

Green retailing initiatives prolong to helping consumers be an ext environmentally responsible

Which of the complying with are the largest group of wholesalers, audit for approximately 50 percent of every wholesaling?

Merchant wholesalers

How do brokers and agents differ from merchant wholesalers?

Brokers and agents perform not take it title and perform a minimal number of specialized functions

Which of the following statements concerning wholesaling is correct?

Wholesalers should make decisions concerning their marketing mix

Which wholesaler channel duty helps alleviate inventory stop costs?

Warehousing

Which the the adhering to is a recent trend in wholesaling?

Less distinction between big retailers and large wholesalers

______ is the promotion mix device that consists of short-term incentives come encourage the acquisition or revenue of a product or service.

Sales Promotion

Specific promotion tools used in __________ include press releases, sponsorships, events, and web pages.

Public relations

Which advancement tool contains presentations, trade shows, and also incentive programs?

Personal Selling

Which promotional device is any paid type of nonpersonal presentation and also promotion that ideas, goods, or services by an figured out sponsor?

Advertising

__________ involves engaging straight with very closely targeted separation, personal, instance consumers and customer neighborhoods to both achieve an immediate an answer and construct lasting client relationships.

Direct and digital marketing

What space the three significant factors figured out in the message that are transforming today’s marketing interactions landscape?

Consumers, marketing strategy, and also digital technologies

Which that the complying with statements concerning the an altering communications see is correct?

The supremacy of television, magazines, newspapers, and other traditional mass media is declining.

What is the goal of incorporated marketing communications?

To supply clear, consistent, and also compelling agency and brand messages

Many marketers this day create, inspire, and share brand messages and conversations through customers across a mix of communication channels. In this to the they watch themselves together __________.

content marketing managers

A recent study confirmed that much more than two-thirds the advertisers are planning video ad projects that stretch across multiple viewing platforms. This is dubbed __________.

Video convergence

One factor there is a require for combined marketing interactions is the __________.

consumers don’t distinguish between content resources the means marketers do.

Which of the adhering to statements regarding advertising in the brand-new marketing interactions model is correct?

Advertisers are moving towards digital media

Developing effective marketing interactions starts with __________.

identifying the target audience

In the interaction process, putting thought right into symbolic form is referred to as __________.

encoding

One frame for making an reliable message is the AIDA model. In the AIDA design __________.

attention leader to interest, which hopefully leads to desire and then action

Which the the following is the exactly order of the 6 buyer-readiness stages?

Awareness, knowledge, liking, preference, conviction, and also purchase

In the contents of a message, marketers often use __________ appeals such as joy, love, humor, fear, and guilt.

emotional

Nonpersonal communication networks include __________.

major media, atmospheres, and also events

__________ involves cultivating opinion leaders and getting lock to spread information about a product or a organization to rather in their communities.

Buzz marketing

One type of influence that carries an excellent weight, specifically for commodities that are expensive, risky, or very visible is __________.

word of mouth

Which method for setup the total promotion budget plan is the most challenging to use?

The objective and task method

A firm wishes to reach a big number of geographically spread buyers at a low expense per exposure. Which facet of the promotional mix must the agency use?

Advertising

Using a press strategy, a for sure directs that promotional efforts toward __________.

channel members

At specific stages the the purchase process, which aspect of the promotional mix is most efficient in building up buyers’ preferences, convictions, and also actions?

personal selling

Which promotion budgeting technique wrongly views sales as the cause of promotion rather than as the result?

Percentage that sales

Which the the complying with statements about advertising is correct

In addition to businesses, heralding is supplied by many varieties of organizations.

What is the an initial decision advertisers should make when emerging an heralding program?

Setting declaring objectives

Advertising objectives deserve to be classified based upon three main purposes. What room the three purposes?

To inform, persuade, or remind

When a agency directly or indirectly compares its brand with one or an ext other brands in one advertisement, they space using __________.

Comparative Advertising

Which form of heralding is heavily used for brand-new product group introductions?

Informative

Which form of proclaiming is necessary for mature, established brands?

reminder

Which the the complying with statements about setup an advertising spending plan is correct?

New products typically need relatively big advertising budgets to build awareness and also to gain customer trial.

What room the two major elements of proclaiming strategy?

Creating messages and selecting media

Regardless of the size of the budget, to succeed, declaring must communicate consumers and __________.

Communicate well

It is common to see product placementslong dash—embedding brands together props within other programming, such together TV reflects or movies. Product placements space a type of __________.

Branded Entertainment

What is the will of advertainment?

To do ads and also brand content into soething that world actually desire to watch

Advertising appeals should have three characteristics. These features are…

to be meaningful, to be believable, and also to be distinctive

To bring the blog post strategy come life in a distinctive and memorable way, advertisers devlop what is well-known as the "big idea." The large idea i do not care the…

Creative Concept

Which execution style shows one or an ext "typical" civilization using the product in a common setting?

Slice that life

What is the very first step in the media an option process?

Determining reach, frequency, impact and engagement

What is media impact?

The qualitative value of exposure come a message

In selecting a media vehicle, media planners require to determine the cost of the vehicle’s reach. To measure this, they use a an approach known together __________.

cost per 1,000

__________ consists of tasks designed come engage and build good relations with the company’s miscellaneous publics.

Public Relations

The windy relations role of __________ is used to build and also maintain national or local community relationships.

Public Affairs

Which publicly relations duty is supplied to job-related with donors or members that nonprofit institutions to obtain financial or volunteer support?

Development

Which of the complying with statements about public relations is correct?

The lines between advertising and public relations are becoming more and much more blurred.

One major PR obligation is to develop content that __________.

draws consumer to a brand

A agency holds a news conference come announce a brand-new product launch. I beg your pardon PR tool are they using in this example?

Special events

Annual reports, brochures, articles, and agency newsletters all represent which kind of PR tool?

Written Materials

Logos, stationery, brochures, signs, service cards, buildings, and uniforms room all varieties of __________.

Corporate identification materials

Which the the adhering to statements is true regarding salespeople?

The finest salespeople room the one work very closely with customer for common gain.

Which of the following statements about an individual selling is correct?

Many customers are unable to differentiate the salesperson native the company.

Some companies still treat sales and also marketing as different functions. One impact this can have is to

damage customer relationships

In facility selling situations, personal selling have the right to be very effective because it is

interpersonal

The concept of salesperson-owned loyalty means that __________.

customers end up being loyal to salespeople and the service providers they represent

What is the first decision do in sales pressure management?

Designing sales force strategy and structure

Procter & gamble organizes that is sales reps into teams, and also each team is assigned to a significant account (such together Safeway or Walmart). Which type of sales pressure structure is P&G utilizing in this example?

Customer

Once the company has set its structure, what is the next strategic decision that faces?

Sizing the sales force

One study found that the ideal salespersons have 4 traits in common: intrinsic motivation, a disciplined job-related style, the capacity to close a sale, and the capacity to construct relationships through customers. Learning this would be most advantageous at which phase of sales force management?

Recruiting and also selecting salespeople

What space the four aspects of a compensation setup for salespeople?

A solved amount, a change amount, expenses, and also fringe benefit

Helping salespeople to open dual quote"work smartclose dual quote" by law the right things in the right methods is the score of __________, whereas acquiring them to work difficult is the score of __________.

supervision; motivation

Sales reports, call reports, and expense reports room all provided in the procedure of __________ salespeople.

evaluating

According come the text, what is the fastest-growing sales tendency today?

Social selling

What is the focus of the offering process?

getting brand-new customers

__________ identify qualified potential customers and also is the an initial step that the an individual selling process.

Prospecting

During a sales presentation, which of the following would finest fit a partnership marketing approach?

Tell a value story

After the presentation and also demonstration action in the sales process, a salesperson should next be all set to __________.

Handle objections

When the just goal of personal selling is to close a sale, a agency is making use of a(n) __________ approach.

Transaction-oriented

Which that the complying with is an objective for trade promotions?

Getting retailers come carry new items and an ext inventory

Which the the following is an target for business promotions?

Generating organization leads

One consumer promotion device is __________, i beg your pardon are items offered totally free or at a low price as an motivation to purchase a product.

premiums

Delta Faucet partnered v Warrior Dash, i m sorry sponsored numerous 5k mud operation races approximately the nation over the summer. At each event, Delta built a huge custom shower station, finish with 184 Delta showerheads, whereby mud-soaked competitors could meet and also wash turn off after the race. This is an example of which form of promotion?

Event Marketing

Which the the complying with tools deserve to be offered as both consumer and trade promotions?

Contests, premiums, and displays

Which that the adhering to would no be a consideration for decision do in designing the complete sales promotion program?

How to collection it personally from other promotion mix elements

Many manufacturers have to pay retailers to obtain shelf space. This is an example of which type of promotion?

push money

Which type of marketing entails engaging directly with carefully targeted separation, personal, instance consumers and also customer communities to both achieve an immediate solution and construct lasting client relationships?

Direct and also digital marketing

The more quickly growing kind of marketing is __________.

direct and digital marketing

Buyers have actually increased their usage of direct and digital marketing because they are __________.

easy, convenient, and also private

Which of the complying with correctly identify what direct and also digital marketing sell sellers?

Inexpensive, efficient, and also fast

Digital marketing can link brands to essential moments in customer’s lives. This aspect of digital marketing is called __________.

real-time marketing

Which the the complying with correctly identifies creates of digital direct marketing?

Online marketing, society media marketing, and also mobile marketing

Many firm websites are currently designed to do more than just sell product. These websites, known as __________ websites, effort to construct closer customer relationships and generate engagement with and also between the brand and its customers.

Brand community

What room the two main creates of digital advertising?

Display ads and also search-related ads

To protect against being intrusive and also annoying, many legitimate email marketers practice __________, which means sending email pitches just to customers who "opt in."

permission based email marketing

What is the digital variation of word-of-mouth marketing?

Viral Marketing

One drawback to viral marketing is the __________.

marketers cannot manage where customers pass follow me the message

Which that the complying with is a potential disadvantage to making use of blogs because that marketing?

Blogs space a user-controlled medium

What is meant by the hatchet "the internet of Things" (IoT)?

That everyone and everything might soon be associated digitally

A marketing website have to be basic to use and visually appealing. To it is in effective, these websites must also be __________.

useful

According come the text, what can be the ultimate straight marketing medium, assuming that is provided correctly?

email

Which the the following would represent a niche online social networking site

Birdpost

Social media is best for beginning and participating in client conversations and also listening to client feedback. This is because social media is __________.

interactive

Which of the adhering to is a an obstacle to marketers concerning their use of society media?

Social networks are mostly user controlled

Which the the following would be best suited for marketers to interact customers anywhere and at any kind of time throughout the buying and also relationship-building processes?

Mobile-marketing

Which the the adhering to statements concerning mobile marketing is correct?

Smartphones deserve to be an extremely useful in to buy situations

Direct letter is well suited for which the the following?

Direct, one-to-one communications

Many consumers this particular day rent DVDs indigenous a vending maker called Redbox that deserve to be discovered in sleeve stores and also other locations. Redbox is which kind of direct marketing tool?

Kiosk

Which the the complying with statements concerning catalog marketing is correct?

Printed catelogs deserve to drive online and mobile sales

Consumers may receive an email, supposedly from their financial institution or credit transaction card company, saying the their account’s security has actually been compromised. The sender asks them to log on to a noted web address and check their account and other personal information and also then steals this personal information. This is a fraudulent practice referred to as __________.

phishing

According to the text, what is the toughest public policy issue now confronting the direct marketing industry?

privacy

Which of the following statements around the global marketplace is correct?

Domestic firms must internationalize to take advantage of farming markets throughout the world

One obstacle to international trade is once a nation imposes biases against bids, border product standards, or too much host-country regulation or enforcement. This actions represent __________.

nontariff profession barriers

Which organization was designed come reassess profession barriers, establish new rules for worldwide trade, impose international trade sanctions, and mediate worldwide trade disputes?

The civilization Trade Organization

What room the 2 economic factors that reflect a country’s attractiveness together a market?

Industrial structure and income distribution

Free trade zones can be defined as…

groups of nations organized to work toward typical goals in the regulation of global trade

Which type of commercial structure supplies the fewest marketing opportunities?

Subsistence economies

To evaluate the impact of __________ on worldwide markets, marketers would certainly look come a country’s norms, folkways, and also taboos.

Culture

Nations that have actually too tiny hard currency to pay for your purchases from other countries will often use which method of worldwide trade?

Barter

A country’s attractiveness counts on the product, geography factors, income and population, politics climate, and other considerations. These determinants relate come the importance of i m sorry of the following decisions?

The varieties of countries to enter

What is the simplest means to enter a international market

Through exporting

What space the four species of joint venture entry strategies?

Licensing, contract manufacturing, administration contracting, and joint ownership

Which joint venturing technique typically involves fees and royalty payments?

Licensing

Which market entry strategy has the best amount of commitment, risk, control, and also profit potential?

Direct Investment

One market entry strategy is __________, in i m sorry the firm makes agreements with companies in the foreign market to develop its product or carry out its service.

contract manufacturing

What is the key disadvantage of direct investment?

The risks the for sure faces

One aspect that makes administration contracting one attractive entrance strategy is that __________.

It yields prompt income

Apple iPads, Gillette razors, and Black & Decker tools space all sold successfully in around the same type around the world. This is an example of which worldwide strategy?

straight product extension

Dunkin Donuts has added menu items that accomplish the distinctive taste buds of customers in regional markets, for example, mango pudding donuts in China. This represents which an international product strategy

product adaptation

When using the global product strategy that __________, companies create something new to fulfill the requirements of consumers in a given country.

product invention

In balancing standardization and adaptation, one typical suggestion from international marketers is come __________.

think globally but act locally

Which the the adhering to statements is true about pricing in an international markets?

For most companies, their foreign prices more than likely will be higher than their domestic prices for equivalent products

What room the two crucial links in a whole channel watch of global distribution?

Channels between nations and channels in ~ nations

A firm normally gets into global marketing by just shipping out its goods. If its worldwide sales expand, many companies then organize by __________.

establishing one export department

What room the three ways a company can to organize its international operating units?

By geography organizations, people product groups, and international subsidiaries

In which type of worldwide organization are nation managers responsible for salespeople, sales branches, distributors, and licensees in their corresponding countries?

Geographical organizations

The sustainable marketing concept focuses ~ above __________.

the future requirements of business and the future needs of consumers

For truly sustainable marketing to occur, what is compelled of the marketing system?

That the is smooth functioning

__________ considers the current needs of business and also the future needs of consumers.

the societal marketing concept

Socially and also environmentally responsible actions that satisfy both the immediate and future demands of customers and the company is the central principle of __________.

sustainable marketing

Which of the adhering to considers the future requirements of business and the existing needs of consumers?

The strategy planning concept

Many movie critics charge that the American marketing system reasons prices come be higher than they would certainly be under an ext "sensible" systems. What space the three determinants that doubters say reason these inflated prices?

High expenses of distribution, high costs of advertising and also promotion, and excessive markups

Criticisms that marketing’s affect on society as a whole incorporate __________.

creating too much materialism, too few social goods, and social pollution

What is the objective of high-pressure selling?

To persuade civilization to buy goods they had no thought of buying

Marketing critics accuse some producers of using materials and also components that will certainly break, wear, rust, or rot sooner 보다 they should. This exercise is well-known as __________.

planned obsolescence

What is redlining?

The failure of big retailers to placed stores in disadvantaged areas

The organized activity of citizens and government organ to enhance the rights and also power that buyers in relationship to sellers is called __________.

consumerism

According to the text, the relocate from irresponsible usage to sustainable consumption is ultimately the obligation of __________.

consumers

In going past greening, one point companies deserve to do within is come __________.

plan for new clean technologies

Designing assets that are simpler to recover, reuse, recycle, or safely go back to nature after intake is recognized as a(n) __________ practice.

cradle-to-cradle

Activities the pay turn off for the firm and also environment in the short run are known as__________ activities, wherein as activities that pay turn off in the much longer run are recognized as __________ activities.

greening; beyond greening

__________ calls for that the firm continually seek real product and marketing improvements

Innovative Marketing

Sense-of-mission marketing way that the agency should define its mission in vast __________ terms fairly than small product terms

Social

By practicing __________, enlightened marketers develop long-run consumer engagement, loyalty, and also relationships

customer value marketing

Following the principle of __________, a company makes marketing decision by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and also society’s long-run interests.

societal marketing

According to societal marketing principles, breakfast foods items that taste an excellent and are also nutritious would be classified together __________ products.

desirable

According to societal marketing principles, bike helmets would certainly be classified as a __________ product.

salutary

Because not all managers have actually fine moral sensitivity, companies should __________.

develop that company marketing values policies

According to the text, the concern of principles presents special difficulties for __________.

See more: Dachshund Golden Retriever Weiner Dog, Golden Retriever Dachshund Mix

international marketers

The American Marketing combination (AMA) emerged a password of ethics for marketers based upon three principles. This three values are __________.